What the Project Is
Everything needed for a sustainable lifestyle is gathered here in one place. The platform offers a conscientiously curated collection boasting over 350 independent ethical brands. It’s like a one-stop destination where each product supports sustainable living, from eco-friendly cleaning essentials to naturally derived skincare products. Featuring free UK shipping on orders over £95 and free UK returns, the shopping experience is designed to be as seamless and informed as possible. With an excellent rating on Trustpilot and recognition as a Certified B Corp – “Best for the World” – the site has also earned accolades as Ethical Consumer’s number one ethical online shopping destination for five consecutive years, 2019-2025. It’s all about making life easier and more ethical… in a way that really makes a difference.
Main Benefits
The standout advantages include:
- Over 350 independent ethical brands ensuring variety and quality
- Free UK shipping over £95 and free returns – a stress-free shopping experience
- Rated Excellent on Trustpilot, a mark of trust and reliability
- Certified B Corp accolade with the “Best for the World” badge
- Ethical Consumer’s #1 ethical online shopping destination, 2019-2025
Sustainable Fashion
Step into the forefront of sustainable fashion with a vibrant collection that mixes conscience with creativity. The range features some of the best ethical clothing brands from the UK and abroad, promising style that makes a statement. Casual, engaging pieces are curated to fit every personality, making sustainable fashion not only an ethical choice but also a stylish one. Enjoy seasonal picks like the fave Spring/Summer slow fashion selections, perfect for reinventing the wardrobe without compromising on responsibility… it’s where style meets sustainability.
Eco-Friendly Living
Eco-friendly living is brought to life with a variety of well-thought-out products designed for every aspect of daily routines. Whether it’s indulging in spring charcuterie with artisan vegan cheese, or refreshing one’s home with eco-friendly cleaning essentials, the collection covers health, sustainability, and overall well-being. Each product has been thoroughly assessed against award-winning criteria, ensuring that every choice contributes positively to both body and mind, as well as the environment. A natural and genuine selection awaits those who want to remain true to their eco-conscious values.
Consciously Curated Products
The curated collection isn’t just about aesthetics—it’s an embodiment of values. Every item is selected to represent kindness, health, and sustainability in every sense: to humans and animals alike, for body and mind, and with an environmentally friendly ethos at its core. The product range encompasses a broad spectrum of needs, from eco-friendly sunscreen and sustainable dresses to plant-based nutrition and mindfulness tools. This method ensures that each product does more than just serve a purpose; it imbues everyday living with a sense of ethical fulfillment and conscientious consumption.
Project Impact
- SDG 3: Good Health and Wellbeing – Promoting natural skincare and mindful living
- SDG 12: Responsible Consumption and Production – Featuring carefully vetted ethical brands
- SDG 13: Climate Action – Encouraging environmental responsibility through sustainable choices
- SDG 15: Life on Land – Supporting products that respect natural resources and biodiversity
- SDG 9: Industry, Innovation, and Infrastructure – Showcasing a thoughtful integration of creativity and conscience in sustainable fashion
Future Outlook
Looking ahead, the excitement builds with a fresh season and a contagious mood. The platform hints at new collections with an “Ethical Express” inviting even more passionate explorers of sustainable living to join the movement. The conscious Christmas collections promise to extend the ethos of ethical living into the festive season, ensuring that celebrations remain grounded in sustainability. With thousands of unique products and a steadfast commitment to responsible consumption, the destination continues to set the benchmark for eco-friendly lifestyles. It’s a dynamic journey where shopping consciously is not just a trend; it’s a way of life that evolves with every thoughtful purchase… a future envisioned with care, community, and some seriously cool ethical vibes.
