What the Project Is
CAMIF, SPECIALIST IN FURNITURE MADE IN FRANCE OR EUROPE, is shaping the future by offering products and services for the home that not only accentuate comfort but also benefit people and the planet. Established with a core dedication to sustainability, CAMIF has continuously mobilized its ecosystem – consumers, employees, suppliers, shareholders, local actors – to invent new models of consumption, production, and organization. CAMIF, a company with a mission since 2020, proudly shares its annual mission report which exhaustively details the progress and achievements based on its mission company roadmap. With a strong focus on e-commerce, Maison, Durable, and MadeinFrance products, CAMIF is a benchmark in the retail industry for quality and responsible practices.
Main Benefit: Key Figures and Facts
- B CORP CERTIFICATION: Achieved since 2015, underscoring its commitment to international impact standards with a bcorp score of 80.7.
- MISSION BRAND AWARD: Received in September 2022 as part of the 5th Grand Prix of the Engaged Brand®, along with the Jury’s Heart Prize in 2018 for the boycott of Black Friday.
- LOCAL FOOTPRINT: A study carried out with Utopies proves the positive impact of CAMIF on the local economy.
- CARBON FOOTPRINT: The Carbon Assessment laid the foundation for CAMIF’s approach to eco-design, a pivotal aspect in its sustainability strategy.
- STATUTORY MISSION OBJECTIVES: Defined to promote responsible consumption, dynamize employment in territories, set standards for a circular economy, offer products for health, and transform the company while reinventing sectors.
Commitment to a Mission-Driven Future
CAMIF’s mission is clearly defined by its statutory objectives. The foundation of this approach is captured in three constitutive pillars: the definition of statutory objectives which are lodged at the commercial court registry, the formation of a mission committee that governs and writes the annual mission report, and a rigorous biennial audit by an independent third-party organization ensuring the coherence and sincerity of its mission-driven strategy. Since its creation, CAMIF has challenged the status quo… seeking change from within, manifesting a commitment to the principles embedded in the PACTE law which allows companies to declare their purpose explicitly through environmental and social objectives.
A Legacy Built on History and Innovation
The story of CAMIF is a fascinating journey that began in 1947 by Edmond Proust, who established it to help MAIF members re-equip after the war. In 2009, under the leadership of Emery Jacquillat, the company experienced a relaunch with a focused vision on sustainable and local home furnishings. In 2013, the innovative conso’localisation was launched, empowering consumers by offering choices for products made near them. In a commendable stride towards sustainability, the company became one of the first French enterprises certified as a B Corp in 2015, and progressed to become one of the first mission-driven companies in France in 2017. The transformation was completed in 2020 when CAMIF was officially recognized as a Mission-Driven Company.
Eco-Design and Responsible Consumption in Focus
A critical aspect of CAMIF’s operations lies in its commitment to eco-design. By integrating the eco-design approach through their Carbon Assessment, CAMIF ensures that its furniture is developed with an awareness of environmental impact throughout its lifecycle. The objective is to make the circular economy a standard, promoting products that prioritize health with low emissions of volatile organic compounds (VOCs). In this context, CAMIF is not just selling furniture; it’s gifting an experience that reflects care for the planet and society. This responsible consumption model resonates well with modern consumers who value sustainability and transparency in production.
Transforming the Sector Through Collaboration
CAMIF’s evolution is driven by its unwavering collaboration with responsible partners and manufacturers. By advocating for practices that enhance local employment and promote economic insertion, the company supports the regional economy. The strategic decision to cease all imports outside Europe since June 2021 is a testament to its commitment to local production and durability in home furnishing. CAMIF’s strategy seamlessly combines tradition and modern innovation – a blend that appeals to those who seek products rooted in history yet progressive enough to cater to contemporary eco-conscious sensibilities.
Project Impact: Aligning with the Global SDGs
- SDG 8: Decent Work and Economic Growth – CAMIF dynamizes employment through local production and economic insertion.
- SDG 9: Industry, Innovation, and Infrastructure – Innovating with eco-design and embracing circular economy practices.
- SDG 11: Sustainable Cities and Communities – Enhancing local footprints and boosting regional economies.
- SDG 12: Responsible Consumption and Production – Commitment to eco-designed furniture and low VOC products.
- SDG 13: Climate Action – Focus on reducing carbon footprints through strategic eco-assessments and mindful production.
Unwavering Commitment for a Sustainable Tomorrow
CAMIF’s commitment is more than just a business model; it is a lifelong pledge to transform the sector while standing by responsible and sustainable practices. By continually updating its mission report, CAMIF demonstrates a transparent process and reassures all stakeholders of its dedicated path towards a better, more eco-friendly future. The brand delivers on its promise through every collection of innovative, local, MadeinFrance furniture that tells a unique story of resilience and responsibility. Embracing natural pauses… the narrative of CAMIF is both dynamic and straightforward, with every step taken reflecting an enduring commitment to social, environmental, and economic progress.
