What Is the Project?
Sentido Verde is an environmental consulting project that aims to inspire change and develop a green sense in people and organizations. The purpose? To accelerate the inclusion of sustainability and build a better place to live. With strong foundations built on a refined purpose, this initiative does more than just design sustainable strategies—it truly lives by them. It is a group of interdisciplinary eco-consultants, known as Sentido Verde, that has been certified as a B Corporation since 2018. The project demonstrates that a commitment to sustainability can lead to tangible, transformative change—everything from the certification process to becoming a B Corporation, to designing, implementing, and measuring robust sustainability strategies. In Colombia, the project stands out by working closely with industries, like the liquor industry of Caldas, to deliver high-quality environmental services with a hint of creativity… and a dynamic approach.
Main Benefits
- 13 years of working experience in sustainability
- 105 satisfied clients benefiting from a thorough environmental management process
- 20 carbon footprints measured, compensated, and certified with Bureau Veritas certification
- 591 children sensitized for sustainability in Colombia
- 16,000 people engaged in awakening, sensitizing, educating, and changing environmental habits
- 15 companies satisfied with their management and legal advisory services in the last two years
- 2 Life Cycle Analysis projects presented to the Ministry of Science, Technology, and Innovation approved for tax benefits for 100% of the investment
Each of these figures paints a clear picture of the impact and credibility achieved through dedicated efforts and strategic expertise in sustainability.
Transversal and Environmental Management Services
The project’s foundation lies in diverse lines of work, one of which is Transversal Services. Here, the focus is on supporting the certification process to become a B Corporation, along with designing, implementing, and measuring sustainability strategies. In the realm of environmental management, Sentido Verde covers the circular economy, climate change, environmental prospecting, and consulting and advisory in management systems. This holistic approach ensures that organizations can truly integrate sustainability into their operational fabric, reducing environmental footprints and enhancing productivity. There is a vibrant enthusiasm in every step of the process, which sometimes feels like a natural conversation about the future—full of ideas and possibilities…
Legal Advisory, Communication & Education
In addition to its core environmental work, the project also provides specialized legal advisory services. The design and updating of an environmental legal matrix, managing the environmental sanctioning regime, offering legal and regulatory environmental advice, and highlighting environmental tax benefits are essential components of the approach. The communication side of the project enhances the efforts by celebrating environmental dates, hosting talks, crafting green BTL experiences, and designing, implementing, and measuring campaigns and strategies. Coupled with robust training, courses, and diagnosing environmental knowledge, education is a pillar of their work. This multidimensional approach ensures clear and engaging communication that simplifies complex ideas into relatable, actionable steps.
Green Marketing and Innovation in Sustainability
Green marketing is another key element of the project where the focus is on exploring or even creating the green value of products, brands, or companies. This involves designing green marketing strategies that communicate sustainability in new, innovative ways. Through experiential workshops and thoughtfully planned green BTL experiences, the project engages companies to convey their sustainability messages. Innovation plays a central role in uncovering sustainable solutions through consulting in innovation and sustainability. The integration of innovation tools into the process ensures that sustainability is not static, but instead is an evolving journey that adapts to new challenges while keeping an eye on results.
The Role of Sentido Verde as Eco-Consultants
Sentido Verde is not only about implementing sustainable strategies—it is about transforming perspectives. As eco-consultants, they go beyond conventional approaches to integrate sustainability into the everyday practices of organizations. Their comprehensive work, spanning transversal services to innovation, ensures that solutions are tailored in a way that benefits both the company and the environment. Every project undertaken is a chance to reinforce a commitment to a cleaner, greener future. The process is informed by years of experience combined with a spirited desire to drive genuine change, making every step a blend of professional expertise and heartfelt passion.
Project Impact on Society & SDGs
- SDG 4: Quality Education – Through extensive training and education strategies that sensitize and educate a wide audience.
- SDG 9: Industry, Innovation, and Infrastructure – By fostering innovative approaches in sustainability consulting and green marketing strategies.
- SDG 11: Sustainable Cities and Communities – Helping organizations and industries build better, environmentally friendly communities.
- SDG 12: Responsible Consumption and Production – Promoting the design of sustainable practices that support responsible production.
- SDG 13: Climate Action – Engaging in projects that measure, compensate, and certify carbon footprints, ensuring action against climate change.
Digital Presence and Future Outlook
The project maintains a strong digital presence with active participation on platforms like Facebook, Instagram, and LinkedIn under the name Sentido Verde. This online presence compliments the robust, on-the-ground strategies that the project has implemented over the last 13 years. By continuously embracing new digital trends and refining communication strategies, the project stays ahead of the curve. The future outlook of Sentido Verde is not just about maintaining its current achievements but also about scaling its influence further—exploring novel ways to engage with industries and communities in Colombia and beyond. With a B Corp score of 86.8, it stands as a testament to commitment, quality, and a relentless drive to foster sustainable development. Embracing innovation, design, and active environmental management, the project looks forward to further strengthening its role as a key player in the world of sustainability, carving a path that others might follow… and inspiring change every step of the way.
