What the Project Is
The Earth Group exists entirely to provide school meals to children globally while minimizing its impact on the planet wherever possible. This project in the beverages industry is dedicated to a simple yet powerful mission: feed the world one school meal at a time while nurturing the environment. With a forward-thinking approach that includes offerings such as Earth Water, Earth Coffee, and Earth Tea, the initiative has grown into a beacon of hope for children in need. The Earth Group’s efforts are rooted in the belief that every child deserves a nutritious meal and a chance to unlock their full potential, all while caring for our planet.
Main Benefit
- Over 5,184,562 meals provided to children globally
- Proceeds support the UN World Food Programme to provide school meals and education
- Certified B-Corp with a score of 106.7, reflecting rigorous standards in social and environmental performance
- Contributions target areas affected by conflict, natural disasters, climate change, and poverty
- Focus on sustainability and minimizing environmental impact
Our Story and Origins
Kori Chilibeck and Matt Moreau met in 2005 while working together at Skiers Sportshop in Edmonton, Canada. Their journey began in a small town, but extensive travel opened their eyes to the dire circumstances many face across the globe. They witnessed firsthand how millions of families reside in conditions that leave children vulnerable to malnutrition and poverty. With a deep sense of responsibility, a spark was ignited to create something impactful. The Earth Group was born out of a desire to bring positive change… with a spirit that still resonates today. This story of unexpected friendship and life-altering experiences remains at the core of the project’s identity.
Commitment to Social Impact
Proceeds from the sale of all products, including Earth Water, Earth Coffee, and Earth Tea, channel directly into supporting the UN World Food Programme. The initiative’s benefits go far beyond providing meals; it supports education and community resilience amidst challenging circumstances. The project notably reaches out to areas hit by conflict, natural disasters, and the harsh realities of climate change. Every product sold contributes a small part to a much larger mission, making each purchase a meaningful step toward global betterment… a genuine act of care.
Sustainability and Certification
The Earth Group is proud to be a certified B-Corp—a testament to its commitment to environmental accountability, social responsibility, and corporate transparency. This certification, achieved through a comprehensive evaluation conducted by the non-profit B Lab, ensures that employee welfare, community support, and environmental impact are all consistently prioritized. It is not just a label; it is an ongoing journey toward excellence. Earth Water, Earth Coffee, and Earth Tea all operate under these rigorous standards, making every sip and every product a nod to a more sustainable future.
The Project Impact
- SDG 1: No Poverty – Addressing the needs of families facing extreme poverty
- SDG 2: Zero Hunger – Providing over 5 million nutritious meals to children
- SDG 3: Good Health and Well-being – Promoting better nutrition and health outcomes
- SDG 4: Quality Education – Supporting educational initiatives alongside meal programs
- SDG 13: Climate Action – Reducing environmental impact and promoting sustainable practices
Future Direction and Vision
Looking ahead, the project continually strives to build on its remarkable achievements. There is a clear vision of expanding its reach to more regions affected by adversity, ensuring that even more children have access to nutritious meals and the chance to pursue education. The Earth Group remains focused on innovation, exploring ways to enhance its product offerings while staying true to its mission. As the journey continues, the organization embraces both challenges and opportunities with a thoughtful, conversational tone… always mindful of the impact that every decision has on the environment and the lives of children worldwide. With a dynamic blend of tradition and modernity, this initiative embodies both compassion and sustainability in every step taken.
