Project Overview
We are the Uncommon. Discover a new world of English wine overflowing with local character. Unbelievably good English wine awaits with award-winning English wines and spritzers. This project is all about crafting wine that is not another glass of the usual – it is unexpectedly English and unbelievably good. Grown in the Garden of England, the finest grapes come from just down the road, nurtured to burst with local character and deliver that perfectly single served experience every time… It is an innovative approach where quality, locality, and sustainability come together to redefine English winemaking.
Main Benefits
- Agricultural excellence: Grapes are carefully cultivated on a south-facing slope along the North Kent Downs, ensuring the best conditions for world-class grapes.
- Renowned varietals: Chardonnay, Pinot Noir, Pinot Meunier, and Bacchus form the celebrated backbone of the wines, each contributing its unique character.
- Low impact production: The canning process is carbon positive, with cans having an 86% lower carbon footprint than glass bottles, marking a shift towards Net Zero.
- Innovative winemaking: The first to can wine in the country, this project continues to push boundaries with a method unburdened by traditional thinking.
- Certified excellence: The project boasts a high B Corp™ score of 107.6 while partnering locally with the Kent Wildlife Trust to support rewilding projects.
The Vineyard Setting
Unfurling down a south-facing slope on the North Kent Downs, the vineyard resides on an Area of Outstanding Natural Beauty. The vines are tended with the utmost care to grow world-class grapes all the way from just down the road. With chalk bands similar to those that give Champagne its renowned climate, the vineyard benefits from fertile, biodiverse soil where wildflowers are sown between the rows and beehives contribute to improved soil health. This charming setting creates an authentic backdrop for a project that cherishes local character and environmental stewardship.
Innovative Winemaking
Breaking tradition for the better is at the very heart of this winemaking process. Not tied down by old conventions, the wines are carefully crafted to overflow with local character and fine tuned to showcase subtle local notes like green apples, elderflower, and strawberries. Naturally dry, fresh, and beautifully light, every sip is perfectly single served for a little moment of something fancy. The process is as innovative as it is sustainable—the first to can wine in the country, ensuring that every can delivers a unique experience that is both delicious and responsibly produced.
Celebrated Grapes and Terroir
The wines are made with the most celebrated varietals, and here is how each contributes to the final character: Pinot Noir is considered the key Champagne varietal, known for bursting red fruits and lending its signature to sparkling, rosé, and red wines. Pinot Meunier, though unsung, brings depth and complexity crucial to the most celebrated bubblies. Chardonnay, the backbone of some of the best white wines in the world, adds body and class, while Bacchus, England’s answer to Sauvignon Blanc, offers an exquisitely aromatic profile suited to cool climates. The combination of these grapes, grown locally in Kent, exemplifies what makes the project unexpectedly English and undeniably good.
Project Impact
- SDG 12: Responsible Consumption and Production – Focusing on sustainable practices in winemaking and packaging.
- SDG 13: Climate Action – Emphasizing a carbon positive canning process and a significantly reduced carbon footprint.
- SDG 15: Life on Land – Preserving biodiversity through wildflower meadows and thriving beehives in the vineyard.
- SDG 17: Partnerships for the Goals – Collaborating with local initiatives such as the Kent Wildlife Trust and being the first Certified B Corp™ winemaker in the UK.
The Uncommon Experience
This project delivers an experience that is as unconventional as it is inspiring. With wines made for cans and designed to be enjoyed on the go, each can bursts into life whenever and wherever it is savored. The winemaking is unburdened by traditional thinking, celebrating the finest grapes and local character while treading lightly on the environment. Every detail—from the biodiverse vineyard settings to the choice of celebrated varietals—reminds enthusiasts that enjoying a glass of wine can also be an act of environmental responsibility. Ultimately, it is a celebration of local heritage and innovative techniques, a truly uncommon experience in a can that connects tradition with modern sustainability in a refreshingly casual, engaging, and dynamic way…
