What is Two Octobers?
Two Octobers is a digital marketing agency that helps marketers demystify marketing analytics and drive better digital marketing performance. Born from an idea back in October 2008 when Nico and Kris were product leads working on local search software and digital advertising products for yellow pages, the agency was conceived as a way to help businesses navigate the internet marketing maze. Fast forward to the next October, and the name “Two Octobers” became a badge of honor—a nod to the pivotal moments spent incubating an idea that would change how companies approach search advertising, SEO, and marketing analytics. It’s a story that feels both historic and refreshingly modern… a blend of tradition and innovation.
Key Benefits and Highlights
The project stands out thanks to some solid figures and facts that highlight its journey and core strengths:
- Based in Denver with a diverse team combining on-site and remote talent
- Started its operations in 2010
- Founded by Nico Brooks and Kris Skavish, who bring decades of digital expertise
- Became a certified B Corp in 2020, underscoring a commitment to transparency and social responsibility
- Main services include marketing analytics, SEO, paid media, and digital advertising
Digital Marketing Expertise and Early Journey
The journey of Two Octobers is deeply rooted in the early days of internet search advertising. Nico, who had already developed extensive digital marketing expertise, immediately dove into search advertising using platforms like Overture, and even led the team that built what would become the first search ad management tool, GoToast. This tool would go on to be acquired by Acquisitive and Microsoft, marking a significant milestone. Meanwhile, Kris, new to the agency realm but rich in experience with software project and product management, honed the art of understanding stakeholder needs. His journey was about bridging gaps between technology, marketing, and the humans behind the data, making the narrative of Two Octobers one of continual evolution.
A People-First Approach to Marketing
At its core, Two Octobers is driven by clear values that prioritize people above all, both within the team and among the clients. The agency’s philosophy centers on treating people as full humans—reducing modern work rigmarole so that individuals can do their best work. This people-first approach isn’t simply about business growth; it’s also about personal growth, evident in initiatives like the digital marketing apprenticeship. The commitment goes further with comprehensive training resources and free learning opportunities that ensure everyone, from apprentices to seasoned experts, benefits from a continuous learning environment. Transparency and social good are not just buzzwords here—they define the agency’s DNA.
Driving Business Impact Through Technology
In today’s rapidly shifting digital landscape, marketing services will only matter if they actually move the dial for business goals. Two Octobers customizes its services to fit each client’s unique needs. Whether it is search advertising, SEM, or tracking pixels in the age of Google Analytics, the focus lies on translating technological insights into meaningful business impact. This isn’t about flashy trends—it’s about real, measurable results. The team’s expertise in interpreting technology for marketers allows them to use marketing data and analytics in ways that truly propel business performance, ensuring that every project has a tangible impact.
Commitment to Continuous Innovation
The evolution of digital marketing has always been a story of change and challenge, and Two Octobers has been right in the thick of it from the start. Early on, as the internet was still taking shape, the agency made significant strides by explaining search advertising to businesses and later tackling the complexities of tracking pixels. The teaching and training facet of the agency’s offerings highlight its knack for staying ahead of industry trends, making sure that every piece of marketing content and campaign strategy is grounded in current technology insights. It’s a journey characterized by adaptability, with occasional moments of pause—just enough to realign with new digital realities before confidently moving forward.
Project Impact
- SDG 4: Quality Education – Through comprehensive digital marketing training and apprenticeship programs.
- SDG 8: Decent Work and Economic Growth – By fostering growth for small and medium-sized businesses and promoting ethical digital practices.
- SDG 9: Industry, Innovation, and Infrastructure – Emphasizing a forward-thinking approach in search advertising and marketing analytics.
- SDG 10: Reduced Inequalities – By offering equal growth opportunities for team members and clients from all backgrounds.
- SDG 12: Responsible Consumption and Production – Reflecting a commitment to transparency and social responsibility as a B Corp.
Navigating the Dynamic Digital Landscape
In an era where digital marketing strategies are continually evolving, Two Octobers stands as a testament to blending technology with human intuition. The agency’s story—from its humble beginnings in October 2008 to becoming a trusted partner for businesses across industries—reinforces a commitment to not only delivering results but also nurturing relationships built on trust and transparency. The narrative is rich with instances of learning and adjustment, a journey that naturally incorporates moments of reflection and forward thinking. Today, Two Octobers continues to help diverse industries such as B2B, higher education, health care, non-profits, and consumer goods evolve, ensuring that every step in the digital landscape is met with informed decisions and impactful strategies… all while keeping a refreshing human touch.
