What is Yin Yang Naturals (YYN)?
Yin Yang Naturals, often called YYN, is a nationwide brokerage that stands out by representing some of the most respected and influential brands in the organic and natural products industry. They’re not just about business—they’re about making a difference. YYN exists to help fulfill the dreams of their brand partners, provide meaningful opportunities for their team, and give back to the communities they serve. It’s a company with heart and purpose, deeply rooted in the world of organic, natural, and whole foods.
The Main Benefits of Yin Yang Naturals
YYN brings a lot to the table, and here are some key facts that highlight their impact:
- Certified B Corp status, reflecting high standards of social and environmental performance.
- Committed to donating over 20% of profits annually to charities tackling environmental and humanitarian issues.
- Partnerships with pioneering brands like Field Roast, Uncle Matt’s Organic, and Kettle & Fire.
- A team with a 360-degree perspective, including former entrepreneurs, manufacturers, buyers, and green organization founders.
- Expertise in retailer and distributor management, plus field support and reporting.
- Impressive B Corp score of 116.9, showcasing their dedication to accountability and transparency.
Who Makes Up the YYN Team?
The team behind Yin Yang Naturals is a unique blend of experience and passion. It includes former natural product entrepreneurs, manufacturers, buyers, founders of green organizations, and seasoned brokers. This diverse background gives YYN a full-circle view of the industry—from product creation to market placement. It’s this 360 perspective that allows them to truly understand and support their brand partners in a meaningful way.
Spotlight on YYN’s Brand Partners
YYN is proud to work with brands that bring real meaning and joy to their team and customers alike. Some standout partners include:
- Field Roast: Founded by chef David Lee, this brand champions vegan foods and leads the plant-based meat and cheese categories nationwide.
- Uncle Matt’s Organic: The first juice company to be Certified B Corp and fully USDA Certified Organic, partnered with YYN since 2011.
- Oregon’s Wild Harvest: A pioneer in herbal supplements, sourcing from certified organic and Biodynamic farms in Oregon, partnered since 2010.
- EO/everyone: Known for ethically sourced organic ingredients and a strong commitment to employee and community welfare, partnered since 2018.
- Kettle & Fire: Leaders in bone broth and advocates for regenerative agriculture, partnered since 2016.
- Primal Kitchen: Focused on whole, natural foods with high-quality products, partnered shortly after their 2015 launch.
YYN’s Mission and Values
At its core, Yin Yang Naturals is driven by a mission to fulfill the dreams of its brand partners, support meaningful careers for its team, and give back to the communities they touch. These values aren’t just words—they guide every decision YYN makes. The company’s formal commitment to donate more than 20% of profits to charity each year shows how seriously they take their responsibility to the planet and people. Plus, being a Certified B Corp means they meet rigorous standards for social and environmental performance, accountability, and transparency. It’s a mission that’s as inspiring as it is impactful.
YYN’s Impact on Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being – Promoting organic and natural products that support healthier lifestyles.
- SDG 8: Decent Work and Economic Growth – Providing meaningful opportunities and supporting ethical business practices.
- SDG 12: Responsible Consumption and Production – Partnering with brands committed to sustainable sourcing and production.
- SDG 13: Climate Action – Supporting regenerative agriculture and environmental stewardship through their brand partnerships.
- SDG 15: Life on Land – Encouraging biodiversity and organic farming practices.
Why Yin Yang Naturals Stands Out
What really sets Yin Yang Naturals apart is their holistic approach. They’re not just brokers; they’re partners in a movement toward better, cleaner, and more ethical products. Their deep connections with brands that share their values, combined with a team that truly understands the natural products landscape, make YYN a powerhouse in the organic and natural foods industry. And with a strong commitment to giving back and maintaining transparency, they’re proving that business can be a force for good—one product, one partnership, one community at a time.
