What is XiShi Magic Bag?
XiShi Magic Bag, also known simply as XiShi, is a movement born out of passion for rescuing surplus food and championing sustainable lifestyles. The project operates in more than 100 cities such as Beijing, Shanghai, Guangzhou, Shenzhen… and now Hong Kong! The magic bag is dedicated to inspiring people to cherish food and reduce food waste, by giving surplus food new life. With a clear focus on preventing the shocking fact that every year about one third of the food produced is wasted, XiShi Magic Bag is all about turning everyday challenges into opportunities to make a positive impact on the planet—because magic truly brings new life to potential lost resources.
Main Benefits
The benefits of supporting XiShi Magic Bag are both practical and impactful. Here are some of the key figures and facts that illustrate the scale and success of this project:
- Every year, about 1/3 of the food produced is wasted.
- Globally, more than 1/3 of food is wasted.
- Food waste produces 8-10% of global greenhouse gases.
- Meanwhile, 780 million people are starving.
- 20,000+ stores have joined the movement.
- 10,000+ tons of food have been rescued.
- 30,000+ tons of CO2e (carbon dioxide equivalent) have been reduced.
- Foodies get special discounts and the thrill of surprise from the magic bag.
Tackling Food Waste Nationwide
The project isn’t just about numbers—it’s about a change in the way food surplus is handled. The idea is simple: let the surplus food regain its value rather than being wasted. For restaurants and food service businesses, this means not only contributing to the reduction of food waste but also easing the potential costs of excess supplies at the end of the day. The message is loud and clear: if a store has a surplus of food, it’s time to step in and act. And in a world where 1 billion tons of food go to waste, every rescued moment counts.
A Simple, Impactful Mission
At the heart of XiShi Magic Bag lies a commitment to social and environmental transformation. This project is aligned with the standards of Certified B Corp companies—which are known as leaders in promoting an inclusive, fair, and regenerative economy. The enterprise not only focuses on financial profitability but also on creating valuable social impact. Companies with B Corp certification share the common goal of not just being the most profitable businesses in the world, but also the most valuable in terms of societal impact. With a bcorp score of 104.6, XiShi Magic Bag clearly demonstrates how passion and purpose can combine to address global challenges.
From Waste to Value
The initiative offers a multi-dimensional solution that benefits both businesses and food lovers. The inviting question “Does your store have a surplus of food at the end of the day?” opens the door to a host of opportunities. With the magic bag, businesses can easily reduce the potential costs associated with surplus food loss, while simultaneously enhancing their brand’s social impact and attracting a new customer base. It’s about creating a community where every leftover bite is treasured, and the simple steps taken by foodies can help fight climate change—one rescued meal at a time.
Project Impact on SDGs
- SDG 2 – Zero Hunger: By rescuing surplus food and reducing waste, the initiative contributes to global efforts to end hunger.
- SDG 12 – Responsible Consumption and Production: Promoting sustainable lifestyle choices and efficient resource management is at the core of the project.
- SDG 13 – Climate Action: Preventing food waste directly impacts the reduction of greenhouse gases, helping to combat climate change.
- SDG 6 – Clean Water and Sanitation: With 250 trillion litres of fresh water used in food production being wasted, the project underscores the need to conserve water resources.
- SDG 7 – Affordable and Clean Energy: Addressing the 11,113 billion kWh of wasted energy highlights energy conservation, reinforcing the importance of clean energy practices.
The Future is Magical with XiShi
The future envisioned by XiShi Magic Bag is one where food waste is minimized and every surplus meal finds a purpose. It is a dynamic and engaging project that invites foodies and businesses alike to join in the movement against food waste. From the bustling streets of major cities to local neighborhoods, the magic bag initiative shows that even small changes can lead to significant impacts. With special discounts, an element of surprise, and the fulfillment of knowing that rescued food contributes to environmental sustainability, this project stands out as an innovative way to reimagine food resilience.
The project’s distinctive approach encourages a broader conversation about how society values food, intertwining economic benefits with environmental responsibility. Each bag represents more than just a discounted product; it symbolizes hope, a commitment to sustainability, and the power of collective action. As more stores and food lovers join, the magic of turning surplus into something valuable continues to spread. Every rescued ton of food and every reduction in CO2e is a reminder that sustainable lifestyles start with acknowledging and addressing the real issues in our food systems. The story of XiShi Magic Bag is a tale of transformation—of turning potential waste into the very lifeblood of a better, more sustainable future.
