What is Wholehearted Business?
Wholehearted Business is a unique project rooted in the professional, scientific, and tech industry, dedicated to guiding entrepreneurs and small business owners through meaningful growth. It’s not just about business development or strategy — it’s about bringing your whole self to the table, with sincerity, enthusiasm, and commitment. This approach fosters authenticity, trust, and collaboration, helping clients build relationships that truly resonate. At its core, Wholehearted Business is a creative agency focused on brand strategy, digital marketing, and business strategy, all while holding a strong commitment to service, intention, beauty, and community.
Main Benefits of Wholehearted Business
Here’s what makes Wholehearted Business stand out:
- B Corp score of 137.1, reflecting a strong commitment to social and environmental performance
- Expertise in Business Development, Business Strategy, Brand Strategy, and Digital Marketing
- A team that values openness, creativity, and enthusiastic determination
- Services that include strategic planning, DEI consulting, website development, SEO, and more
- Focus on helping clients become inspiring leaders and attentive stewards of their businesses
The Wholehearted Approach to Business
Choosing to be “all in” means more than just investing resources — it’s about bringing your whole self with genuine enthusiasm and commitment. Wholehearted Business believes this mindset is the key to living and doing business in a way that’s authentic and impactful. The team’s approach invites openness and creativity, which naturally builds trust and inspires collaboration. This is how they consistently deliver results that help clients fulfill their vision and make a positive difference through their work.
Services That Make a Difference
Wholehearted Business offers a wide range of services designed to support entrepreneurs at every stage. From strategic planning and diversity, equity, inclusivity & belonging consulting to building brand stories and website development, the project covers all bases. Additional offerings include SEO and Google Business product consulting, video and photography, community engagement, program development, and ongoing website maintenance with monthly reporting. Their process is designed to be thorough and client-centered, ensuring every detail aligns with the client’s values and goals.
Meet the Team Behind the Vision
The project is powered by a passionate team including Amanda Winn, Marri-Beth Serritella, Valerie Derbaudrenghien, Elizabeth Aikens, Téa Godfrey, and Jaden Winn. Each member brings unique skills and perspectives, contributing to a collaborative environment that fuels creativity and service. Their combined expertise ensures clients receive thoughtful guidance and support, helping them grow into effective strategists and inspiring leaders.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth – Supporting small businesses and entrepreneurs
- SDG 10: Reduced Inequalities – Promoting diversity, equity, inclusivity, and belonging
- SDG 12: Responsible Consumption and Production – Encouraging values-aligned business practices
- SDG 17: Partnerships for the Goals – Building community engagement and collaborative networks
Why Wholehearted Business Matters
At its soul, Wholehearted Business is about more than just numbers or strategies — it’s about service and community. The project helps clients uncover and refine their capacity as leaders who are not only effective but also deeply attentive to the impact of their work. By fostering a heart-centered approach to business, Wholehearted Business supports entrepreneurs who want to make things better for people and the planet. It’s a journey of growth, creativity, and meaningful connection — all wrapped up in a commitment to living and doing business wholeheartedly.
