What is Webmart?
Welcome to the wonderful world of Webmart — a marketing agency that’s anything but traditional. At its core, Webmart flips the script on marketing with one clear mission: Do good, be good. It’s not just about bold ideas or making noise; it’s about creating bigger impact. More than a marketing agency, Webmart is a force for good, dedicated to delivering the most sustainable marketing possible. From print to digital, mail to creative, they blend technology and innovation to help brands make a real difference.
The Main Benefits of Webmart’s Approach
Webmart’s impact speaks volumes. Here are some key figures that highlight their commitment and success:
- 2 UK offices — one giant yellow shed in Oxfordshire and a perfectly formed one in Yorkshire.
- 70,000+ projects delivered since day one.
- £1,073,670 donated to charity so far.
- 13,700 trees planted and 26 ponds created as part of rewilding the Caledonian forest.
- 4,220,401 kg CO2e offset across postage and print.
The Story Behind Webmart
It all started back in 1996 with Dr. Simon Biltcliffe — or Bilty, as he’s known. With just £10,000 in savings, he launched a web-offset print company, giving birth to Webmart. The vision? To build the world’s first digitally driven print platform and a national print services agency. Fast forward to today, and Webmart has evolved into an integrated sustainable marketing agency, bridging print, digital, mail, creative, and data with a strong focus on innovation and responsibility.
Innovations and Milestones
Webmart’s journey is packed with game-changing moments. They pioneered Free Print Management (FPM), the first print pricing engine in the market. They expanded into point of sale, opening stores for big names like Blockbuster. Mailing became a major part of the business, with 15 million packs mailed annually. They also launched EnviroMail, a climate-positive postage service that offsets double the carbon emissions of every campaign. Plus, they achieved carbon neutrality by working with the World Land Trust and offsetting their scope 1 & 2 emissions annually.
The Oxygen Farm: A Unique Off-Grid Retreat
Set on 164 acres of pure Scottish wilderness, the Oxygen Farm is more than just a rewilding project. It’s an off-grid retreat where visitors can relax, recharge, and reconnect with nature. This project is a huge leap forward in restoring the Caledonian forest, with over 12,000 trees planted and 26 new ponds created. It’s a tangible example of how Webmart turns income into impact for people and planet — blending business with environmental stewardship.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production — through sustainable marketing and print management.
- SDG 13: Climate Action — by offsetting carbon emissions and reducing scope 1 and 2 emissions by over 70%.
- SDG 15: Life on Land — via rewilding efforts at the Oxygen Farm, planting trees and creating ponds.
- SDG 17: Partnerships for the Goals — collaborating with charities and organizations like the World Land Trust.
Giving Back and Community Commitment
Charitable giving is at the heart of Webmart’s ethos. Through their Community and Charitable Cash Pot (CCCP), they channel interest earned from cash reserves into donations for registered charities. This approach has already resulted in over £1 million donated to various causes — and the commitment continues to grow. It’s a reminder that doing business differently means not just focusing on profit, but on making a meaningful difference in the world.
