What is Waai Strategy Consulting?
Waai is the strategic consulting agency for policy innovation. Specializing in broad prosperity, citizen participation, and serious gaming, Waai develops solutions that not only sound good but truly work. It is known for its concrete, creative processes that make complex tasks manageable and governable—always keeping an eye on results and reality. A good plan is only valuable if it can be executed, and with that in mind, Waai ensures visions land, teams take actionable steps, and policies achieve their intended impact. It leverages innovative advisory products like Laakdam for policy simulations and serious games to tackle complex policy issues head-on.
Main Benefit of Waai Strategy Consulting
- Established in 2015 with a BCorp score of 98.5
- Expertise in strategy, consultancy, social impact, and sustainability
- Founded by leaders known for their vision, purpose, and leadership in the field
- Trusted partner for public and semi-public organizations – municipalities, ministries, regions, and infrastructure companies
- Utilizes realistic simulations, thoughtful serious games, and AI-driven insights
Innovative Advisory Products and Methods
Waai’s portfolio includes a range of advisory products designed to address both visionary and practical needs. With products like the Laakdam platform for realistic policy simulations and serious games, the agency demonstrates a commitment to combining imagination with concrete methods. The approach is dynamic… it brings creative scenarios to life and uses insightful strategies to guide teams towards actionable results. This method makes the complexity of policy development much more straightforward, and it resonates well with organizations that need to see change in practice.
Realistic Simulations and Serious Games
The heart of Waai’s offering lies in its realistic simulations and serious games that bring clarity to complex policy environments. The simulations are not just theoretical exercises; they are grounded in the realities of team dynamics, practical execution, and real-world challenges. This playful yet rigorous method offers a hands-on experience that allows everyone involved to envision, test, and refine strategies. It’s like running a dress rehearsal before the big performance—a chance to see what works, tweak what doesn’t, and ultimately secure the success of a policy or project.
Combining AI and Creative Strategy
In an era where technology rapidly reshapes decision-making, Waai seamlessly integrates AI to explore various scenarios, recognize emerging patterns, and accelerate processes. This blend of technology and creative strategy is critical for organizations aiming to deliver social impact and sustainable results. The integration might sound futuristic, but it is grounded in practicality—it’s a tool to ensure that people remain at the center of every decision made. AI helps enhance insight and action, paving the way for more informed, efficient strategies.
Project Impact: Influencing Sustainable Development Goals (SDGs)
- SDG 4: Quality Education – Enhancing the skills of policy advisors and leaders
- SDG 9: Industry, Innovation and Infrastructure – Implementing innovative solutions that support robust infrastructure and strategic development
- SDG 10: Reduced Inequalities – Ensuring citizen participation and broad prosperity are at the core of every policy decision
- SDG 16: Peace, Justice and Strong Institutions – Strengthening policy frameworks to build more trustworthy institutions
- SDG 17: Partnerships for the Goals – Fostering collaborations between public, semi-public, and private sectors for sustainable change
A Legacy of Experience and Leadership
Founded by Paul and Yme in 2015, Waai carries a legacy of robust experience and unmatched leadership in strategy and consultancy. Paul, widely recognized as a strategy expert, leads projects with clarity and precision, while also serving as a board member at Ikamva Labantu and showcasing a rich history as a university lecturer and entrepreneur. Yme, who steers business development, research, and production, further solidifies the agency’s reputation with his role as chairman of the Dutch alumni association of the London School of Economics (LSE). The combined expertise of these founders delivers a powerful mix of vision, purpose, and practical execution—a combination that perfectly matches the demands of social impact and sustainability in today’s dynamic policy arena… every step taken reflects their commitment to excellence.
