What Ugari Is All About
Ugari is a bridge between East and West, born from real experience in the heart of Shenzhen, China. Back in 2007, two professionals—Luis Ramirez and Ixone Elosegui—were sent by a European multinational to lead purchasing and product development in Shenzhen. Five intense years later, they’d seen it all: the ins and outs of supplier relationships, factory audits, and product development, all wrapped in the unique fabric of Chinese culture. Along the way, they noticed many Spanish and Latin American companies struggling to navigate China’s complex market without support—often ending up with products that didn’t match their specs or facing unexpected delays. Ugari was created to change that story.
The Main Benefit: Comprehensive Support for Corporate Clients
Ugari offers a full suite of services designed to make sourcing and manufacturing in Asia smoother and more reliable. Here’s what they bring to the table:
- Product Search: Pinpointing products and factories that fit client needs perfectly.
- Negotiation with Suppliers: Setting clear, fair parameters for cooperation.
- Product Development: Supporting new projects, whether OEM or ODM.
- Factory Audit: Giving a global view of suppliers to verify facilities, manufacturing systems, and company management.
- Product Inspection: Checking products against client specifications for each order.
- Logistics and Customs Management: Handling delivery by sea or air to the client’s destination.
- Business Trips to Asia: Organizing everything from factory visits to accommodation and transport.
- Representation at Fairs: Attending key sector fairs on behalf of clients.
Understanding the Challenges of Cross-Cultural Business
Doing business between East and West isn’t always straightforward. Differences in culture, language, and time zones can create real obstacles. Ugari steps in as a catalyst, smoothing out those bumps. Their multicultural team speaks Spanish, English, Basque, and Chinese, and brings expertise in International Business, Product Development, Purchasing, Projects, Logistics, Engineering, and Quality. This mix of skills and languages helps clients navigate the complexities with confidence and ease.
How Ugari’s History Shapes Its Approach
The founders’ firsthand experience in Shenzhen gave them a deep understanding of the purchasing mechanism and supplier dynamics in China. They saw the pitfalls companies face when going it alone—like receiving products that don’t match the specs or dealing with unexplained production delays. This insight drives Ugari’s mission: to provide reliable, transparent, and effective support for companies looking to source or develop products in Asia.
Services Tailored to Meet Every Need
Ugari’s services cover every step of the sourcing and manufacturing journey. Whether it’s finding the right factory, negotiating terms, auditing production sites, inspecting orders, or managing logistics and customs, Ugari handles it all. Plus, they organize business trips and represent clients at major fairs, making sure every detail is covered. It’s a one-stop solution for companies wanting to succeed in Asia’s complex markets.
Ugari’s Impact on Sustainable Development Goals (SDGs)
- Decent Work and Economic Growth (SDG 8): Promoting fair supplier relationships and ethical business practices.
- Industry, Innovation, and Infrastructure (SDG 9): Supporting product development and innovation through OEM and ODM projects.
- Responsible Consumption and Production (SDG 12): Ensuring product inspections and factory audits to maintain quality and sustainability standards.
- Partnerships for the Goals (SDG 17): Acting as a bridge between companies and Asian suppliers, fostering international cooperation.
Contact and Connect with Ugari
Ugari’s presence spans continents, with offices in Shenzhen, China, and San Sebastián, Spain. They’re reachable via email at info@ugari.net or L.ramirez@ugari.net, and by phone at +86 137 1403 9707 or +86 185 6574 5920. Social media channels like Facebook, Instagram, LinkedIn, and Skype keep clients connected and informed. With Ugari, success isn’t just a goal—it’s a partnership.
