What is the Tippytea Project?
Tippytea started in 2013 in Quito, Ecuador. The project was born with the purpose of rescuing Ecuadorian ingredients and spreading the tea culture in Ecuador, in order to experience it as it should be: a ceremonial, millenary, and spiritual practice. Guillermo Jarrín, a Commercial Engineer by profession – tea lover, entrepreneur, and tea professional – is the architect of this inspiring proposal. Tippytea has evolved into much more than just a beverage brand; it stands as a movement dedicated to reviving ancient traditions while introducing an artisanal touch to modern tea experiences. Every aspect of the project is deeply rooted in history, culture, and respect for nature… and it continues to bring fresh inspiration to those who appreciate quality and authenticity.
Main Benefits and Key Figures
- Rescues Ecuadorian ingredients and celebrates local culture
- Offers more than 100 varieties of high-end natural teas
- Features uniquely handcrafted and carefully selected tea blends
- Operates several stores that serve as community hubs in Ecuador
- Tippytea Blends is a Certified B Corporation with a score of 101.9
- Supports approximately 250 families through fair trade practices
A Journey Rooted in Tradition
The origins of Tippytea are deeply intertwined with Ecuador’s rich cultural heritage. From its inception, the project set out to promote tea as more than just a drink – it is a ceremonial, millenary, and even a spiritual practice. The celebration of traditional Ecuadorian ingredients along with the meticulous process of handcrafting tea blends has created a narrative that honors the past while embracing the present. Conversations over a steamy cup of tea reveal stories of local customs, heartfelt family traditions, and the artistry behind every infusion… each sip brings a connection to a time-honored legacy.
The Taste of Excellence
Tippytea offers an impressive portfolio of delicious, aromatic, and flawlessly presented drinks and infusions. Each tea blend is prepared using more than 100 varieties of high-end natural teas that are carefully selected and blended with precision. The focus lies not only on taste and aroma but also on presenting a product that is both aesthetically pleasing and deeply rooted in tradition. Every cup tells its own story – a narrative steeped in care, quality, and a heritage that embraces the ceremonial aspects of tea. The result is an experience that is both calming and invigorating… a true testament to the art of tea.
The Sustainable and Social Impact
Tippytea is committed to sustainability, ensuring that business practices incorporate economic value, social responsibility, and environmental impact. Through the support of dedicated programs and strategic initiatives, the project has positively impacted around 250 families from various communities. These families receive fair trade benefits for selling tea, herbs, and fruits that serve as raw material for numerous companies. This fair trade model demonstrates a strong commitment to sustainable development in Ecuador. Every transaction and every cup of tea supports the creation of a more responsible, eco-friendly ecosystem… all while preserving a cherished cultural legacy.
Nurturing Ecuadorian Communities
Beyond delivering premium tea experiences, Tippytea places a strong emphasis on community support and ethical practices. The brand’s model has benefitted around 250 families from the communities they work with, ensuring that the artisans and growers behind every ingredient receive fair compensation and recognition. This socially responsible approach helps preserve traditional farming practices and local expertise, allowing Ecuador’s heritage to thrive. In a market often overshadowed by mass production, the commitment to small-scale, community-based sourcing creates an authentic, vibrant supply chain that benefits all stakeholders. It is a living example of how commerce can drive positive social change, one ethically sourced leaf at a time.
Project Impact on Sustainable Development
- Good Health and Well-being
- Decent Work and Economic Growth
- Industry, Innovation, and Infrastructure
- Sustainable Cities and Communities
- Responsible Consumption and Production
A Future Steeped in Tradition and Innovation
The Tippytea project elegantly bridges Ecuador’s vibrant cultural heritage with a modern, innovative marketplace. With a strong emphasis on handcrafted tea blends and community development, the project sets a high standard for sustainability across the beverages industry. Its Certified B Corporation status, complete with an impressive score of 101.9, underlines a commitment to economic value, a social view, and careful environmental stewardship. In practical terms, the project continues to expand its presence by opening new stores and introducing over 100 different varieties of tea that cater to the growing demand for authentic, natural products. The blend of ceremonial practices with ethical modern business provides a blueprint for future enterprises… one that highlights how tradition and innovation can not only coexist but enhance each other.
