What is the Resale Widget?
The Resale Widget is a smart, digital solution designed to help stores tap into the booming second-hand market. Powered by Tings in partnership with Vend, it offers a seamless, self-service circularity experience. Imagine giving your customers the ability to engage in resale activities without any physical hassle—completely digital, easy to install, and ready to boost your store’s online presence. It’s all about connecting the dots between selling used items and buying new ones, right within the store’s own channels.
Main Benefits of the Resale Widget
Here’s why this tool is catching on fast:
- 7 out of 10 customers say expected resale value matters when shopping.
- Up to 11% increased conversion rates on product pages.
- Installation takes less than an hour—super quick and hassle-free.
- Automatically retrieves old purchases from the store’s CRM system.
- Used items are published automatically on FINN, expanding reach.
- Gift cards encourage customers to come back, offering larger payouts for resale.
- 4 out of 5 customers prefer gift cards as their payout choice.
How Automated Upgrading Works
One of the coolest features is the automated upgrading process. It links the sale of used items directly with the purchase of new ones, all without customers ever leaving the store’s digital channels. This means shoppers can seamlessly trade in their old clothes or products and upgrade to something fresh, keeping the shopping journey smooth and engaging. No extra steps, no confusion—just a natural flow that benefits both the customer and the store.
The Circular Economy and Customer Engagement
Clothes have truly become a new kind of currency. The “shop to sell” trend is huge on social media, especially among younger shoppers who see their wardrobe as an investment rather than just consumption. This shift is changing how people think about buying and selling, making resale a natural part of the shopping journey. In fact, 4 out of 5 customers plan to sell used items, showing how resale is now embedded in their buying decisions.
Market Trends and Brand Impact
Famous brands are leading the charge in this resale revolution. Globally, there’s been an 11x growth in used clothes compared to new ones, proving that quality and brand reputation hold up best in the second-hand market. This trend not only drives sales but also encourages sustainability by extending the life cycle of products. It’s a win-win for brands, customers, and the environment.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production – promoting circularity and reducing waste.
- SDG 13: Climate Action – lowering carbon footprint through extended product life cycles.
- SDG 8: Decent Work and Economic Growth – supporting new business models and market growth.
- SDG 9: Industry, Innovation, and Infrastructure – leveraging digital solutions for sustainable commerce.
Ready to Embrace Circularity?
The Resale Widget empowers stores to join the circular economy without the need for physical handling. It’s good for business, great for customers, and even better for the planet. By integrating resale value directly into the shopping experience, stores can increase conversion rates, keep customers coming back, and contribute to a more sustainable future. Interested in seeing how many of your products have high resale value or potential sales increase? There’s a free report available to get you started on this exciting journey.
