What is The Re-Pete Project?
THE RE-PETE PROJECT is more than just a brand — it’s a circularity platform and a certified B Corp™ with an impressive score of 125.7. This project is all about transparency and making a positive impact. They’re not just talking the talk; they host monthly beach cleans, give guest lectures at universities, and amplify voices that push sustainability forward. Plus, they commit 2% of their revenue to The Ocean Cleanup, showing real dedication to ocean health.
Main Benefits of The Re-Pete Project
Here’s a quick snapshot of what makes The Re-Pete Project stand out:
- B Corp™ certified with a strong score of 125.7
- Monthly beach clean events, including the popular London beach clean
- 2% of revenue donated to The Ocean Cleanup initiative
- Guest lectures at universities to spread sustainability knowledge
- A circular label producing outerwear from recycled and regenerative materials
- Non-seasonal, modular collections that push circularity as the new standard
The Circular Label: RE-PETE
RE-PETE is the circular label behind the project, creating outerwear crafted from recycled and regenerative materials sourced between the UK and Europe. Their collection isn’t about fleeting trends — it’s non-seasonal and modular, designed to establish circularity as the new norm in fashion. Think circular outerwear that’s sustainable, stylish, and built to last. From the re-pete trench to the re-pete anorak, every piece is a step toward a circular economy.
Katie Walsh: The Designer Behind the Vision
Katie Walsh, an Irish designer with roots at Alexander McQueen, co-founded Poltock & Walsh and showcased collections at New York and London Fashion Weeks. Her work has graced the pages of Vogue, Interview, and the Financial Times, and been worn by icons like Rihanna, Kate Moss, and Alexa Chung. After taking time off to raise her family, Katie returned with a fresh mission: to use design as a tool for regeneration. Her approach redefines luxury — it’s about care, responsibility, collaboration, and restoration. Luxury, but make it meaningful.
Setting Circularity as the New Standard
The Re-Pete Project isn’t just about making clothes; it’s about shifting the entire fashion mindset. By establishing connection through circularity, they’re proving that sustainable outerwear can be both beautiful and responsible. Circular design isn’t a buzzword here — it’s the foundation. The project’s modular pieces like the re-pete overcoat and re-pete trousers are designed to be timeless, reducing waste and encouraging reuse.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 14: Life Below Water (through ocean cleanup efforts)
- SDG 15: Life on Land (via regenerative materials)
- SDG 17: Partnerships for the Goals (collaborations with universities and sustainability advocates)
Why Circular Fashion Matters
Circular fashion like The Re-Pete Project’s work is crucial because it challenges the fast fashion cycle and its environmental toll. By focusing on circular economy principles, this project helps reduce waste, lower carbon footprints, and create a more sustainable apparel industry. It’s about making fashion that respects the planet and the people on it — and that’s a future worth supporting.
