What the Project Is About
Prototype your future. This project is all about building tech that works. Fast. It’s powered by the brightest talent and a team-first mindset, turning ambition into working prototypes that push businesses forward. The approach is clear: dive deep into organisations to uncover the real issues—not just the symptoms—and then create meaningful, innovative solutions. It’s about rapid prototyping that truly moves the needle.
Main Benefits and Key Figures
Here’s what stands out:
- Increased intersection capacity by 33% at one of Europe’s largest airports through a Traffic Management System (TMS).
- Reduced vehicle delay by up to 50% during rush hours with the TMS.
- Developed an AI-powered compliance system for television and radio commercials, ensuring legal and ethical standards at scale.
- Created an interactive energy simulation for the Port of Rotterdam, helping stakeholders test decarbonisation strategies.
- Built a mobile app that captures expert knowledge from mechanics, turning it into a living knowledge base.
- Prototyped voice synthesis software tailored for the Dutch media landscape.
- Collaborated on a risk assessment application with a Dutch insurance company to implement impactful technology.
How the Process Works
The process unfolds in three distinct phases. First, the Zero phase: a deep dive into the organisation to understand the root causes of challenges, combining insights from the floor with data and external research. Then comes One, where ideas meet reality—quick, targeted prototypes test core assumptions like technical feasibility and user demand. Finally, the Beyond phase moves prototypes into real-world testing with actual users, gathering raw feedback to improve usability and sharpen what works before scaling up. It’s a smart, iterative journey from insight to impact.
Client Collaborations and Case Studies
The project has tackled a variety of complex cases, showcasing versatility across industries. For example, the collaboration with the Port of Rotterdam created an energy simulation tool that visualizes decarbonisation strategies for a massive industrial ecosystem. Another case involved developing an AI system for a Dutch broadcasting studio to automatically check commercials for compliance. There’s also a mobile app that captures the expertise of seasoned mechanics, ensuring knowledge transfer to future generations. Plus, a five-year roadmap for sustainable elderly care was designed in partnership with Woonzorg Flevoland, addressing the pressures of an ageing population.
Technology and Innovation Strategy
At its core, this project embodies innovation strategy and consultancy with a focus on disruptive and sustainable technology. It’s not just about building tech for tech’s sake—it’s about business innovation that truly matters. The rapid prototyping approach allows for quick validation of ideas, ensuring that solutions are both feasible and desirable. This strategy helps organisations stay ahead in a fast-changing landscape, turning advice and insights into tangible, scalable outcomes.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 7: Affordable and Clean Energy – through energy simulation and decarbonisation strategies.
- SDG 9: Industry, Innovation, and Infrastructure – by developing cutting-edge technology solutions and rapid prototyping.
- SDG 11: Sustainable Cities and Communities – improving traffic management and urban infrastructure.
- SDG 12: Responsible Consumption and Production – ensuring compliance and ethical standards in media.
- SDG 3: Good Health and Well-being – shaping the future of elderly care with sustainable roadmaps.
Why This Matters
This project isn’t just about technology—it’s about making a real difference. By combining deep organisational insight with rapid prototyping, it helps businesses innovate smarter and faster. The focus on sustainable tech and disruptive solutions means these innovations don’t just solve problems today—they build a better tomorrow. Whether it’s improving energy use, enhancing compliance, or capturing expert knowledge, the impact resonates across industries and communities alike.
