What is the Sustema Project?
Sustema is all about bringing behavioural analytics into commercial underwriting — specifically for property and casualty (P&C) insurance. It’s designed to help underwriters improve client engagement, sharpen risk selection, and make ESG data truly actionable. The goal? To boost underwriting performance by integrating corporate culture and management behaviour into the process in a structured, consistent way. No more guessing or relying solely on gut feeling — Sustema BASE™ uses credible, curated data sources to feed its behavioural analytics matrix, making the underwriting process smarter and more transparent.
Main Benefits of Sustema BASE™
Here’s what Sustema BASE™ brings to the table:
- Entity matching: AI-powered tech matches composite or incomplete entity data accurately to legal entity registers.
- Client positioning and targeting: Underwriters get a clear view of industry segments and companies they might have missed before.
- Client selection: Compare company behaviour profiles before deciding on client acceptance.
- Capacity allocation enhancement: Provides data-driven suggestions for capacity allocation, while respecting underwriting guidelines.
- Client engagement: ESG data is consistently applied, enabling transparent and informative conversations with clients and brokers.
Why Corporate Behaviour Matters in Underwriting
Corporate behaviour impacts underwriting performance more than many realize. Right now, it’s mostly incorporated in an ad-hoc way — based on individual underwriter experience. That means corporate culture and management behaviour are often inferred, not measured… or sometimes just ignored altogether. Insurance carriers rarely compare client management behaviour consistently over time, across different lines of business, or geographies. This is a missed opportunity. Valuable insights that could support client targeting and selection are overlooked, leading to underwriting performance that falls short of its potential. Plus, with rising stakeholder and regulatory pressure around sustainable development, insurers face increasing demands to close the “insurance gap.”
How Sustema BASE™ Solves These Challenges
Sustema BASE™ steps in to fill this gap by bringing corporate culture and management behaviour into the underwriting process in a structured, consistent way. It uses a matrix fed by credible, curated data sources, enabling behavioural analytics to be integrated transparently across lines of business, industry segments, and geographies. This means underwriters can better target clients, select them wisely, and engage more meaningfully. The platform makes ESG data actionable — turning complex sustainability metrics into usable insights that enrich conversations with brokers and clients about exposure and capacity allocation. And it’s all done in a user-friendly, auditable manner.
Positive Impact for Insurers
Sustema BASE™ was created by underwriters, for underwriters — and it shows. The platform delivers positive impact in five key areas:
- Entity matching: Reliable AI-driven matching of entity data to legal registers.
- Client positioning and targeting: Discover new potential clients and industry segments.
- Client selection: Compare behavioural profiles before making decisions.
- Capacity allocation enhancement: Data-backed suggestions that respect underwriting rules.
- Client engagement: Transparent use of ESG data to foster better conversations.
Linking Sustema to Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth — by improving underwriting performance and risk management.
- SDG 9: Industry, Innovation, and Infrastructure — through AI-powered analytics and innovative underwriting tools.
- SDG 12: Responsible Consumption and Production — by integrating ESG data into commercial insurance decisions.
- SDG 13: Climate Action — supporting insurers in addressing climate-related risks and closing the insurance gap.
- SDG 17: Partnerships for the Goals — fostering collaboration between insurers, brokers, and clients through transparent data use.
Latest Developments and Industry Recognition
Sustema BASE™ has been making waves recently. In February 2024, the updated platform proved its worth through successful tests on various commercial insurance portfolios. Back in April 2023, Sustema announced a major new client contract with a leading international commercial insurer — a big vote of confidence. And in September 2022, Sustema was selected by Plug and Play to join their prestigious Silicon Valley Insurtech program, standing out as one of only 24 companies chosen from a pool of 1,000 worldwide. These milestones highlight Sustema’s growing influence and the industry’s recognition of its innovative approach.
