What is Sustainable PR?
Sustainable PR is a public relations, communications, and social media agency dedicated to working with brands that truly care about the planet. Founded by Fiona Donnellan, it focuses on smart, eco-conscious, and sustainable brands, offering simple yet effective PR strategies and storytelling to boost their reputation. With over 12 years of experience in PR, journalism, and communications, Fiona helps Irish brands capture attention and share their unique stories in a way that resonates with today’s environmentally aware audience.
Main Benefits and Key Figures
Here’s what makes Sustainable PR stand out:
- Founded in 2019 with a clear mission to support sustainable brands
- Over 12 years of expertise in PR, journalism, and communications
- Clients include big names like Volvo, Etsy, reuzi, Grown Clothing, Minor Figures, Street Feast, De’Longhi, KIND Snacks, Kopper Kreations, Glas Restaurant, and Achill Island Sea Salt
- More than 50 sustainably focused clients served in the last five years
- Supported Hometree in planting over 300 native Irish trees since 2019
- Contributes 1% of annual profits to conservation efforts in Ireland as part of 1% for the Planet
A Commitment to Sustainability
Sustainability isn’t just a buzzword here—it’s part of everyday life. When Fiona started Sustainable PR, it was a natural fit to work with brands that align with her own belief system. The agency’s focus on sustainable brands reflects a commitment to making a positive impact, especially as consumers increasingly value ethical and eco-friendly products and practices. It’s all about encouraging smarter, mindful purchases rather than overconsumption, which is becoming more important in today’s world.
Expertise in Storytelling and Media
Sustainable PR helps brands tell their unique stories through a variety of channels—social media, brand strategy, press releases, events, photocalls, influencer marketing, and creative campaigns. With deep knowledge of the PR and communications landscape in Ireland and strong media contacts, the agency secures the best-fit features across print, online, radio, podcast, and TV. This ensures that each brand’s message reaches the right audience in the most impactful way.
Advocacy and Environmental Action
Fiona Donnellan is not just a PR expert but also a Climate Ambassador with An Taisce, actively advocating for environmental education and action. This role embodies the sustainable ethos of the business. Plus, as a proud member of 1% for the Planet, Sustainable PR contributes a portion of its profits to conservation efforts, reinforcing its dedication to making a real difference. Since 2019, the agency has supported tree planting initiatives, helping to restore native Irish woodlands.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 15: Life on Land
- SDG 17: Partnerships for the Goals
Growing a Conscious Brand Community
Over the past five years, Sustainable PR has worked with more than 50 clients focused on sustainability, sharing their inspirational stories and helping them grow. This growing community of conscious brands benefits from tailored PR strategies that highlight their commitment to the planet, connecting them with consumers who care deeply about ethical and eco-friendly choices. It’s about building a movement—one story at a time.
