What the Project Is
NORMN Hangers introduces the world’s first cardboard hanger with a patented metal hook that perfectly fits into all existing systems. Designed with a natural look and feel, these hangers are made from compressed recycled paper fibers, providing a durable, plastic-free solution that is 100% recyclable. The hangers are engineered to maintain the functionality and standards of traditional hangers while offering an innovative twist on sustainability. They have been rigorously tested (GS1 equivalent approved) to ensure they withstand steam tunnels and transport systems, confirming that strong performance and eco-friendliness can go hand in hand… a breakthrough that modern storage and retail systems can rely on.
Main Benefit
- Patented metal hook integrated with cardboard for enhanced strength
- Constructed from compressed recycled paper fibers – natural, plastic-free, and durable
- Fully printable on both sides, offering bonus space for brand storytelling
- Fits into any existing paper recycling system for an easy and circular reuse
- Tested for durability in harsh conditions, ensuring long-lasting quality
Innovative Sustainability Approach
The sustainability behind NORMN Hangers is a game changer. The concept of replacing the need for plastic with paper-based hangers comes with a clear message – design, production, and disposal should all be environmentally friendly. By using materials in a circular process that already exists, these hangers celebrate nature’s ability to reuse and recycle resources over and over again. The clever integration of a metal hook with a paper structure addresses a significant past limitation where paper-based hooks were considered too weak. Now, with this innovative solution, the hangers are strong enough to take a punch, literally and figuratively, setting a new benchmark for eco-conscious product design…
Recycling Simplicity
The recycling process for these hangers is as simple as it gets. Instead of requiring complex or expensive pick-up schemes, users can simply take the hanger and pop it into the paper bin. Existing standard paper recycling systems work seamlessly with NORMN Hangers, allowing them to reappear in various forms such as cardboard boxes, bags, or even hangers again. This approach eradicates the need for any additional waste management practices and emphasizes a truly circular model – making recycled paper one of the most efficiently repurposed materials in the world.
Strategic Partnerships
Behind the innovation are key partnerships that ensure top-notch quality and continuous improvement. Sourcing materials from the award-winning Solidus Solutions, which provides the recycled paper fibers, and collaborating with production partner Argent Packaging, NORMN Hangers is constantly investing in research and development. Together with these certified partners, the creation of NORMN Board – a pulp of recycled paper fibers – has cemented the product’s reputation for strength and circularity. This collaboration between industry leaders reinforces the commitment to responsible production practices and a sustainable future.
Project Impact
- SDG 9: Industry, Innovation and Infrastructure
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
Industry Transformation
NORMN Hangers is more than just a product; it represents an important shift in the industry towards sustainable materials that support circular economies. The design rethinks the conventional approach, replacing plastic with a paper-based alternative—a move that resonates with the ideas of Cradle to Cradle and advocates of circular design. With research-backed durability and the flexibility to integrate into existing systems, these hangers pave the way for brands looking to make a courageous change for the better. They are not only an excellent storage solution but also a canvas for creative branding efforts, providing ample space for storytelling and customer engagement. This initiative highlights the incredible potential in reimagining everyday objects and illustrates that even common items like hangers can become carriers of sustainable innovation… ultimately contributing to a more resource-efficient industry.
