What is SHIFT INSIGHT?
SHIFT INSIGHT is a global-minded market research agency that truly believes in the power of insight to make things better. Proudly helping clients in three key areas, the agency focuses on understanding unique and diverse stakeholders – all to support strategic decisions with robust evidence. Since 2002, SHIFT INSIGHT has grown from a consultancy originally focused solely on education into a broader, complementary range of fields. Passionate about these areas, the team conducts independent research, offering free access to their findings through reports and blogs. Based in the UK but with a worldwide reach, SHIFT INSIGHT leverages extensive knowledge, diverse experience, and innovative approaches to help clients deepen their understanding of markets and audiences, solve complex problems, and spot new opportunities.
Main Benefits of SHIFT INSIGHT’s Approach
What really sets SHIFT INSIGHT apart? Here are some key figures and facts that highlight their impact:
- Established in 2002, with over two decades of expertise
- Specializes in education market research, sustainability research, sustainability consumer insight, and membership research
- Operates globally while rooted in the UK
- Dynamic team with backgrounds in education, publishing, and marketing
- Offers free access to independent research reports and blogs
- Holds a B Corp score of 109.1, reflecting strong commitment to social and environmental performance
Deep Expertise in Education Market Research
Originally focused solely on education, SHIFT INSIGHT has built a solid reputation in this sector. Their deep understanding of education stakeholders means they can provide insights that truly resonate with clients’ needs. Whether it’s exploring trends, evaluating programs, or understanding learner behaviors, their research supports strategic decisions that make a real difference. This foundation in education continues to influence their broader work, ensuring a thoughtful, evidence-based approach across all projects.
Expanding into Sustainability Research
SHIFT INSIGHT didn’t stop at education. They’ve expanded into sustainability research, recognizing the growing importance of this field. Their work in sustainability consumer insight helps organizations understand how consumers think and act regarding environmental and social issues. This insight is crucial for businesses aiming to align with sustainable values and meet the expectations of increasingly conscious customers. By combining market research with sustainability, SHIFT INSIGHT helps clients navigate this complex landscape with confidence.
Membership Research and Its Unique Value
Another key area for SHIFT INSIGHT is membership research. Understanding the motivations, behaviors, and needs of members is essential for organizations that rely on membership models. SHIFT INSIGHT’s research helps clients build stronger relationships with their members, improve engagement, and design better services. This focus on membership complements their other areas of expertise, creating a well-rounded approach to market research that covers diverse stakeholder groups.
Project Impact on Sustainable Development Goals (SDGs)
- Quality Education (SDG 4) – Supporting better educational outcomes through informed decision-making
- Decent Work and Economic Growth (SDG 8) – Helping organizations understand markets and create opportunities
- Reduced Inequalities (SDG 10) – Emphasizing diverse stakeholder perspectives
- Responsible Consumption and Production (SDG 12) – Driving sustainability insights for conscious consumerism
- Partnerships for the Goals (SDG 17) – Collaborating globally to share knowledge and solutions
The Dynamic Team Behind SHIFT INSIGHT
The strength of SHIFT INSIGHT lies in its people. The team is a vibrant mix of researchers from various backgrounds – education, publishing, marketing – bringing a broad range of skills and perspectives to every project. This diversity fuels creativity and innovation, allowing the agency to meet complex research objectives with fresh ideas. What really unites the team is a shared passion for making the world better through quality insights and delivering the best agency experience clients have ever had. It’s this combination of expertise, enthusiasm, and commitment that drives SHIFT INSIGHT forward.
