What is Selletiva?
Selletiva stands as a specialized system in the traceability of information about waste, replacing traditional waste control spreadsheets with a Cloud System. The project, identified as “Selletiva – White – Large”, offers an integrated management platform that consolidates all data online and ensures availability 24/7. Born from the dedication and hard work of a committed team of collaborators and partners, the platform has evolved into a cutting-edge solution in the software publishing and SaaS platforms industry. With a bcorp score of 102.6, Selletiva ensures that quality is embedded into every piece of information provided, demonstrating modernity and reliability—attributes that have become synonymous with its brand.
Main Benefit: Comprehensive Management & Impactful Results
A key benefit of the Selletiva project is its ability to integrate advanced technology with user-friendly management tools. Some of the distinguishing figures and features include:
- 1 ton of Waste Tracked
- 1% Cost Reduction
- 1% Productivity Increase
- 1% Customer Satisfaction Improvement
These numbers, while seemingly modest, represent realistic, positive impacts achieved by employing specialized reverse logistics, detailed evidences in traceability, and a dashboard that brings clarity to operations. The platform seamlessly combines software and Cloud integration, delivering results that resonate across various levels of the waste management and recycling chain.
Advanced Technological Integration
Modern controls are at the core of the system’s appeal, featuring integrated Blockchain and Activity Log functionalities that ensure enhanced security. Alongside these, the system is engineered with WebService/API capabilities, allowing integrations with multiple proprietary systems. The dedication to constant evolution is evident, as improvements are continuously implemented to meet the demands of clients and commercial partners alike. This forward-thinking approach underpins the robust design and successful implementation that have made partnerships with clients such as Grupo 3 Corações, Cemig, and Petrobras possible.
Robust Traceability and Resilient System
The notion of traceability is a keyword at Selletiva, where every piece of waste tracking data is monitored using various integrated and secure tools. The system is not just about recording data but is built with resilience in mind—a trait underscored by its ongoing success in various subsidy grants from institutions like BNB, Petrobras, and CNPq, as well as awards from Finep and Sebrae. This robust approach means that every transaction, every piece of information, and every process is verifiable with detailed evidences, providing transparency and confidence to all stakeholders involved in the circular economy and sustainability sectors.
Global Footprint and Industry Impact
Beyond the borders of Brazil, Selletiva’s influence has extended to Latin America with entrepreneurial strides in Chile. Clients range from waste pickers’ cooperatives to major players in every region of Brazil, illustrating a broad spectrum of adoption across the waste generation, transportation, recycling, cooperatives, and even government sectors. It is an ecosystem where each component plays a vital role in building a more sustainable future, one that relies on well-documented reverse logistics and a detailed dashboard that keeps operations transparent and efficient.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 9: Industry, Innovation, and Infrastructure – Fostering technological integration and infrastructure improvements.
- SDG 11: Sustainable Cities and Communities – Enhancing urban sustainability through effective waste management.
- SDG 12: Responsible Consumption and Production – Promoting traceability that sustains efficient and transparent consumption cycles.
- SDG 13: Climate Action – Supporting initiatives that contribute to environmental sustainability via reduced waste and optimized reverse logistics.
Conclusion and Future Prospects
Examining the holistic impact of the Selletiva project reveals a blend of specialized software, innovative reverse logistics, and a commitment to circular economy principles. The platform’s Cloud-based intranet ensures that data is consolidated, integrated, and constantly available online. With modern security measures, such as Blockchain and Activity Logs, the platform is well-prepared to tackle the challenges of today’s dynamic waste management needs. Partnerships across a diverse client base—ranging from local cooperatives to great industry players—are a testament to its versatility and effectiveness. As evidenced by awards, subsidy grants, and promising growth in Latin America, Selletiva’s journey is not just a story of technology but one of consistent innovation, resilience, and sustainability.
The project has successfully bridged gaps between traditional tools and advanced technological solutions in managing waste information. Incorporating a casual yet dedicated approach in dialogue among industry stakeholders, its evolution stands as a beacon in circular economy practices and sustainable development. Leaders like Rose Moreira, Founder and Co-Administrator, encapsulate the vision with statements focusing on the generation of positive societal impacts. The presence of detailed evidences in performance, supported by a dashboard that displays clear, actionable insights, not only enhances transparency but also exemplifies the dynamic, ever-progressing nature of modern waste traceability solutions. This initiative resonates as proof that innovation, when combined with purpose, can lead to measurable benefits in efficiency, cost reduction, and overall quality.





















