What is SecondMuse?
SecondMuse is a leading innovation firm dedicated to creating economic value through market-driven solutions that generate lasting impact. They work closely with clients to drive sustainable growth while delivering measurable benefits for businesses, communities, and the planet. Their approach is all about building resilient economies—economies where everyone can contribute, benefit, and bounce back quickly when faced with challenges. Starting with entrepreneurs and the ecosystems around them, SecondMuse believes that economies are most malleable in their early stages, so that’s where they focus their energy.
Main Benefits and Key Figures
Here’s a quick snapshot of what makes SecondMuse stand out:
- Over a decade of experience partnering with cities, governments, and organizations worldwide
- Programs designed and implemented on all 7 continents
- Collaborations with 600+ organizations including NASA, The World Bank, Nike, Pivotal Ventures, USAID, The World Health Organization, and The Rockefeller Foundation
- Focus on sectors that benefit people and protect the planet
- Strong emphasis on collaboration over competition, fostering new economic relationships
- BCorp score of 116.2, highlighting commitment to social and environmental performance
Building Bridges Between Communities and Innovators
SecondMuse’s work is deeply rooted in forging connections between communities most impacted by systemic challenges and the innovators and institutions that have the power to create change. This isn’t just about business as usual—it’s about creating new economic relationships that prioritize collaboration and shared prosperity. Their projects often bring together diverse stakeholders to co-create solutions that are both impactful and sustainable.
Flagship Programs and Global Reach
One of the standout initiatives is LAUNCH, a flagship program supporting innovators worldwide. LAUNCH has expanded beyond the US to Europe, teaming up with partners like IKEA, Novozymes, and Kvadrat to explore building a circular society. Meanwhile, SecondMuse’s footprint in the Asia-Pacific region has grown exponentially, with a focus on social entrepreneurship and sustainability. Programs like Frontier Incubators and the Seafood Innovation Program have emerged from this groundwork, showcasing their commitment to nurturing innovation across different sectors and geographies.
Driving Gender Equality in Tech
SecondMuse is also tackling gender disparities in the tech industry through their Gender Equality in Tech (GET) Cities initiative. This program is designed to accelerate the representation and leadership of women in tech, based on the belief that a thriving tech economy of the future must engage all workforce talent equally. By fostering inclusive environments and supporting women innovators, SecondMuse is helping to shape a more equitable and dynamic tech landscape.
Project Impact and Sustainable Development Goals
- SDG 5: Gender Equality – through GET Cities and inclusive workforce initiatives
- SDG 8: Decent Work and Economic Growth – by building resilient economies and supporting entrepreneurs
- SDG 9: Industry, Innovation, and Infrastructure – via innovation programs like LAUNCH and Frontier Incubators
- SDG 11: Sustainable Cities and Communities – partnering with cities to foster sustainable growth
- SDG 12: Responsible Consumption and Production – promoting circular economy principles
- SDG 17: Partnerships for the Goals – through collaborations with global organizations and communities
Consulting with a Purpose
At its core, SecondMuse operates in the management consulting space for for-profit industries, but with a twist. Their consulting isn’t just about strategy and growth—it’s about embedding purpose into every project. They support ventures with unique solutions and help forge alliances with companies eager to add value to their supply chains. This approach ensures that economic development goes hand in hand with social and environmental responsibility, making their work truly transformative.
