What is Salocin Group?
Salocin Group stands out as leaders in data and AI-enabled connected customer experiences. They’re a team of forward-thinking data and technology experts, all dedicated to helping brands—both B2B and B2C—drive growth by crafting connected customer experiences. Their approach? Transformative marketing and operational CRM powered by a Modern Data Platform. Simply put, they empower businesses to enhance marketing, sales, and customer service processes through smart, strategic use of data and technology. The goal is clear: accelerate the ability to win, grow, and keep customers.
The Main Benefit: Connecting with Customers Like Never Before
At the heart of Salocin Group’s work is the power to truly connect with customers. How? Through the strategic use of data, AI, and technology, they help brands deliver hyper-personalised customer journeys that resonate deeply with audiences. Here’s what that looks like in numbers and facts:
- Expert CRM consultants collaborating with trusted technology partners, including Microsoft.
- Implementation and optimisation of tech solutions tailored to business needs—today and tomorrow.
- Data-led, consultancy-first approach to deliver transformational customer relationship marketing.
- Organising, cleansing, and drawing growth-driving insights from data using data science and business intelligence.
- Helping brands exceed targets and customer expectations by managing and optimising data strategically.
Maximising Technology and Preparing for the Future
Salocin Group’s expert CRM consultants don’t just stop at implementation. They work closely with trusted technology partners like Microsoft to make sure the tech solutions align perfectly with business goals. It’s about more than just today’s needs—this is future-proofing your tech stack. The focus is on seamless customer journeys, smooth interactions, and personalisation that feels natural. This ongoing optimisation means businesses stay ahead in a fast-evolving digital landscape.
Understanding Data and Navigating Regulations
As technology and AI evolve, so do the rules around data use. Salocin Group helps businesses not only stay compliant but also build trust with their customers. Navigating data regulations can be tricky, but with the right guidance, it becomes a competitive advantage. Using data responsibly and transparently is key to fostering meaningful, long-lasting customer relationships.
Transformational CRM and Intelligent Data
Transformational CRM is about more than just managing contacts—it’s about increasing the value of every customer connection. Salocin Group’s data-led, consultancy-first approach delivers hyper-personalised customer journeys that truly stand out. Their data experts bring together data science, business intelligence, data enhancement, and visualisation to organise, cleanse, and extract insights that drive growth. This intelligent use of data transforms how brands engage with their customers.
Project Impact: Sustainable Development Goals (SDGs) Linked to Salocin Group
- SDG 8: Decent Work and Economic Growth – by driving business growth through innovative data and AI solutions.
- SDG 9: Industry, Innovation, and Infrastructure – through the implementation of cutting-edge technology platforms.
- SDG 12: Responsible Consumption and Production – by promoting responsible data use and compliance.
- SDG 17: Partnerships for the Goals – collaborating with trusted technology partners like Microsoft.
Real-World Success Stories and Insights
Salocin Group’s impact is proven across various industries. For example, a global supplier of chemicals and plastics faced churn concerns in a complex global business environment. Another success story involves a leading life insurance broker searching for actionable stats to improve customer retention. Additionally, a global testing, inspection, and certification partner benefited from identifying customer trends and reducing churn. These cases highlight how strategic data use and connected customer experiences can solve real business challenges. Plus, their insights into the future of AI-native experiences, showcased at Microsoft Build 2025, keep them at the forefront of innovation.
