What Is Sales Velocity?
Sales Velocity is a powerful approach designed for SMEs with a turnover of £500k+ that aims to accelerate sales growth quickly and profitably. This method is all about taking a business owner through a simple, focused process – known as the Sales Growth Sprint – that makes it possible to see tangible results in as little as 30 days. Essentially, the Sales Velocity program helps identify and fix the fundamental sales and marketing issues that have been holding growth back, while also laying out a clear strategy to double profits within six months. It’s a straightforward, no-nonsense process that turns untapped opportunities into real growth… and delivers results that can be seen month after month.
Main Benefits of the Sales Growth Sprint
The benefits of embracing the Sales Growth Sprint are both immediate and long term. The process encapsulates rapid achievement and sustainable strategic growth, supported by a guaranteed outcome model. Consider these key advantages:
- Boosts sales profitably within 30 days
- Identifies a clear strategy to double profits within 6 months
- Optimizes offers and sales funnels using a unique Customer Value Engineering approach
- Ensures that the focus is always on creating real customer value and lasting relationships
- Operates on a result-driven payment model: payment is only made when results are achieved
Customer Value Engineering at Its Core
What sets Sales Velocity apart is its built-in emphasis on delivering real customer value in every facet of the business. This isn’t about pushy or exaggerated marketing – it’s a thoughtful, measured approach that understands the customer’s journey from initial awareness through to post-sale satisfaction. Dubbed as ‘Customer Value Engineering’, the method utilizes a proprietary CVE Framework that ensures every aspect, from offer optimization to the sales funnel, is calibrated to meet and exceed the customer’s expectations. It’s all about creating memorable experiences that foster trust and loyalty, resulting in consistent, profitable growth.
The Sales Growth Sprint Process Explained
At the heart of the Sales Velocity strategy lies the Sales Growth Sprint – a highly focused 1-2-1 process typically delivered through four 2-hour online sessions over a two-week timeframe. Throughout this period, business owners are guided through a series of actionable steps designed to uncover core issues in their current sales and marketing strategies and address them head on. The sprint is dynamic and interactive, frequently interspersed with additional calls and emails to ensure that momentum is maintained, and that every recommendation is implemented without delay. This proactive, hands-on approach ensures that results are not only quick to appear but continue to improve over time.
Flexible Investment with Guaranteed Results
Sales Velocity is built on a simple promise: tangible, guaranteed results. The program is structured in a way that makes it affordable for businesses that meet the criteria, and the financial risk is minimized by the fact that payment only occurs once the agreed-upon results are achieved. This approach is both refreshing and encouraging for SMEs that might be hesitant to commit to high-upfront costs. In this model, the cost is structured flexibly so that it aligns with the outcomes – a true win-win scenario. It’s clear that if the sprint is a good fit for the business, the investment becomes one that pays for itself almost immediately.
Why Customer Experience Matters
The Sales Velocity approach isn’t about quick fixes that compromise the customer’s experience; it’s about long-term relationships centered around value. Every detail of the sprint is crafted with the customer in mind, ensuring that improvements in sales processes are mirrored by enhancements in customer satisfaction. By focusing on every step of the customer journey – from initial contact and awareness to the final purchase and even beyond – the process builds trust and loyalty organically. This seamless integration results in more than just immediate sales boosts; it sets the stage for sustained, profitable growth that benefits both the business and its clients.
Project Impact on Sustainable Development Goals
- SDG 8 – Decent Work and Economic Growth: By accelerating sales growth, more robust economic activity is fostered.
- SDG 9 – Industry, Innovation and Infrastructure: The innovative approach supports a modern, efficient sales infrastructure.
- SDG 12 – Responsible Consumption and Production: Focusing on customer needs encourages ethical and responsible business practices.
- SDG 17 – Partnerships for the Goals: The collaborative nature of the sprint fosters strong partnerships across the supply chain.
Taking the Next Step
For many business owners, the idea of immediate growth combined with a long-term profitability strategy sounds almost too good to be true – yet that is exactly what the Sales Growth Sprint promises. The next natural move is to schedule a free 30-minute call to explore sales growth goals and determine if the sprint is a suitable fit. In this initial conversation, the potential for unlocking substantial, sustained growth is discussed, with the aim of making that short call one of the most valuable investments of time in the business’ future. The approach is designed to shift perspectives and broaden horizons, opening the door to a new way of thinking about sales acceleration… all while keeping the customer’s best interest at heart.
