What is RPM?
RPM is a dynamic force in the advertising and market research industry, thriving in the evolving experience economy. People today don’t just buy products; they seek purposeful brands that resonate with their lifestyle and values. RPM partners with some of the world’s most forward-thinking and well-known brands to create meaningful connections in culture, innovate fresh experiences, and win in retail. Because, let’s face it, in a world where actions speak louder than words… every experience truly matters.
Main Benefits of RPM’s Approach
RPM’s work isn’t just about creating cool campaigns — it’s about solving real business challenges and driving commercial success. Here are some key highlights:
- Industry: Advertising & Market Research
- B Corp Score: 85.4 — a strong commitment to sustainability and social impact
- Focus Areas: Experiential marketing, retail marketing, and culture-driven branding
- Collaborations with iconic brands like Guinness, Cîroc Vodka, and Captain Morgan
- Innovative projects spanning live sports experiences, sustainable gardening branding, and Gen-Z engagement in travel retail
RPM’s Latest Work
RPM’s portfolio showcases a wide range of exciting projects that blend culture, branding, and retail innovation. From crafting epic live football viewing experiences to building iconic brand identities, their work pushes boundaries. For example, their collaboration with Cîroc Vodka helped build an unforgettable brand icon, while their sustainable gardening project broke new ground in eco-friendly innovation. It’s all about creating experiences that stick — and sell.
Challenges RPM Tackles
Better brand experiences don’t just look good on paper; they solve real business problems. RPM understands that delivering richer, more engaging experiences leads to stronger brands and, ultimately, greater commercial success. Whether it’s attracting Gen-Z shoppers in world travel retail or making Guinness the beer of the summer, RPM’s solutions are tailored to meet the unique challenges of each client and market.
Work by Competency
RPM’s expertise spans multiple competencies, blending culture, branding, and retail to craft standout experiences. Some highlights include:
- Branding: A fresh new chapter for James Cropper
- Culture/Retail: Making Guinness the beer of the summer
- Retail: Attracting Gen-Z in world travel retail
- Culture: Festival throwback experiences with USC
- Culture/Retail: Unleashing Captain Morgan in Africa
Project Impact and Sustainability
- Supports Sustainable Development Goal (SDG) 12: Responsible Consumption and Production
- Advances SDG 8: Decent Work and Economic Growth through employee ownership and innovative business models
- Promotes SDG 9: Industry, Innovation, and Infrastructure by pioneering new experiential marketing techniques
- Contributes to SDG 11: Sustainable Cities and Communities by enhancing cultural engagement in urban retail environments
RPM’s Vision for the Future
RPM continues to push the envelope, blending culture, innovation, and retail to create experiences that matter. Their commitment to sustainability, employee ownership, and meaningful brand connections sets them apart in a crowded marketplace. As the experience economy grows, RPM is ready to help brands not just keep up — but lead the way with purpose, passion, and impact.
