What Is Redman?
Redman is a pioneering real estate developer known for its dedication to constructing a low-carbon and inclusive city. The firm works both for its own account and for third parties in the fields of tertiary, hospitality, and housing. With initiatives stretching from tailor-made housing projects to boutique hotels, Redman approaches every assignment as a holistic, civic project that is as innovative as it is sustainable. Since 2007, the company has built its reputation on developing urban regeneration projects that favor dense cities over urban sprawl, transforming rather than destroying existing structures, and always putting future users at the heart of every plan. Minor nuances, like a brief pause here or a reflective “…” there, add a conversational touch to the narrative of its transformative work in urban real estate.
Main Benefits and Key Facts
- Bcorp score: 101
- Main keywords: promoteur, bas carbone, construction bois, bureaux, logements, hôtels
- Comprehensive approach from rehabilitation to restructuring, with a strong emphasis on urban regeneration
- Partnership with OMNES CAPITAL in 2022 that provided significant fundraising support
- In 2023, the launch of REDLab, an innovation hub focused on sustainable construction technology and low-tech design concepts
Innovative Urban Regeneration
Redman’s approach to urban regeneration is innovative and forward-thinking. With a deep-rooted conviction that the city’s future hinges on its ability to re-build and metamorphose according to the evolution of societal needs, the project emphasizes rehabilitation, restructuring, renovation, and even the recycling of urban wastelands. This multifaceted strategy is setting new benchmarks in sustainable urban development. Drawing inspiration from its history, Redman is now looking at every building as a dynamic entity, exploring various exit hypotheses and ensuring that no asset is left behind as cities continue to evolve.
Disruptive Innovation with REDLab
In 2023, a disruptive initiative called REDLab emerged, acting as the innovation hub dedicated to the real estate of tomorrow. REDLab is on a mission to explore fresh narratives around sustainable development by adopting a low-tech approach that minimizes land consumption and emphasizes the use of construction bois, among other sustainable materials. Casual moments of insight mark the early days of REDLab, where openness and collaboration with external partners are encouraged. The project captures the zeitgeist of a time when traditional practices blend with experimental approaches, resulting in a seamless integration of modern urban challenges and inventive solutions.
Expanding the Horizons with ALTEV
To further enhance its capacity in urban regeneration, Redman recently welcomed ALTEV into the fold. Founded in 2018 by Adrien Long and Anne-Laure Camilotto, ALTEV specializes in the rehabilitation and conversion of assets ranging from housing and offices to hotels and managed residences. This integration enriches the group’s portfolio by expanding its intervention into small and medium-sized projects throughout France. The collaboration is a testament to Redman’s commitment to dynamic growth while retaining its core mission of sustainable and inclusive city development. Every building, whether it be bureaux or logements, is approached with the same rigor, ensuring adaptability and future-proofing in a constantly shifting urban environment.
Commitment to a Low-Carbon and Inclusive Future
At its core, Redman is deeply committed to the fight against climate and social challenges—roles that were once reserved for public authorities. Today, companies and citizens are leading the charge. The project prioritizes low greenhouse gas emissions by constructing buildings that are dense, resilient, and designed for durability and reversibility. The emphasis on preserving and welcoming biodiversity, along with supporting the integration of projects into the urban fabric, underlines a holistic vision where future users and local communities are central. In fact, every project is meticulously designed to function as a catalyst for both ecological and social progress—a positive impact that spreads well beyond the boundaries of individual developments.
Project Impact on Sustainable Development
- Sustainable Cities and Communities
- Climate Action
- Industry, Innovation and Infrastructure
- Affordable and Clean Energy
- Responsible Consumption and Production
- Life on Land
The Vision for a Sustainable Life
Redman’s deep-rooted belief is that building a sustainable life means drawing a bridge between ideas and realization, between people and the city, and between yesterday’s traditions and tomorrow’s innovations. The undertaking is not just about constructing buildings or rehabilitating old ones; it is about creating a dynamic, forward-looking urban landscape that embodies inclusivity and sustainability. This is achieved by connecting diverse talents, innovative ideas, and precious resources into a mosaic of urban projects designed to cater to the needs of current and future generations. The narrative of Redman resonates with a clear message: a city that adapts and reinvents itself is the key to a better life for all, echoing the principles of urban regeneration and emphasizing a balanced, low-carbon, and inclusive urban existence.
