Introducing Reason & Rhyme
Reason & Rhyme is more than just a name—it represents a distinguished consultancy that weaves together sustainability, communications, and strategy with impressive finesse. Based in Brussels, this independent firm specializes in sustainability, drawing on deep expertise in EU-advocacy and integrated communications. With a focus on circular business models and the evolving landscape of E.U. policies, the consultancy channels decades of experience in the private sector. Michael Laermann, who brings over 20 years in communications, journalism, public affairs, and marketing to the table, leads Reason & Rhyme with a warm yet professional approach. Every project under this banner is designed to build strong stakeholder relationships and create authentic narratives that resonate both inside and outside organizations…
Key Benefits and Highlights
The dynamic work of Reason & Rhyme offers several outstanding benefits that stand out in today’s competitive landscape:
- Strategic and integrated communications that engage key audiences.
- A refined corporate responsibility narrative tailored for sustainable growth.
- Expertise in circular business models with a deep understanding of relevant EU policies.
- A solid track record with a wide spectrum of clients—from large corporations and industry associations to SMEs in various sectors like manufacturing, packaging, retail, transportation, textiles, and chemicals.
- Communication capabilities across five languages: English, French, German, Spanish, and Dutch.
Consultancy Expertise in Sustainability
The core strength of Reason & Rhyme lies in its expertise in sustainability. At its heart, the consultancy is dedicated to increasing the impact of an organization’s sustainable conduct. Its mission is simple yet profound: to elevate sustainable development by building integrated communication strategies, crafting effective content, and mobilizing internal resources. Reason & Rhyme helps organizations of every size—from large companies to nimble family-run businesses—navigate the complexities of modern sustainability challenges. With a genuine commitment to authentic and integrated approaches, the consultancy ensures that every strategy is not only well-informed but also deeply connected to the world of circular economy and sustainable growth.
Engaging Communications Strategies
Pioneering a blend of strategic counsel and compelling communications, Reason & Rhyme truly believes that smart communication is the fuel behind impactful sustainability strategies. The consultancy crafts narratives that are dynamically engaging and uniquely tailored to each organization’s needs. This means that every internal memo, external press release, and stakeholder meeting is backed by a strong, coherent message. Whether it’s through robust content creation or the design of versatile communication tools, the approach is consistently focused on building integrated communications strategies that align with long-term sustainable growth. At times, the language flows naturally like a conversation—casual, lively, and effortless in its appeal.
Industry Collaboration & Thought Leadership
Beyond traditional consultancy, Reason & Rhyme has established itself as a thought leader by actively engaging in industry discussions and op-ed contributions. Among the insightful publications is the piece titled “Placing Mouled Pulp at the Core of the EU Circular Bioeconomy,” which underscores the importance of nature-based solutions and hints at significant EU legislative debates. In another thought-provoking op-ed, a conversation unfolds between family-run companies from the consumer goods and recycling industries about how to allocate and communicate recycled content in packaging. The dialogue reveals that a mass balance method, where recycled content is allocated proportionally within batch levels, is essential. The clear message remains: only products entirely made from recyclate should claim “Made from 100% recycled content,” a call against greenwashing that resonates with audiences and industry professionals alike…
Sustainable Development Impact
- SDG 9: Industry, Innovation, and Infrastructure – Enhancing this with innovative circular models and sustainable manufacturing practices.
- SDG 12: Responsible Consumption and Production – Promoting strategies that ensure cities and companies move toward responsible resource use.
- SDG 13: Climate Action – Driving impactful changes through strategic communications and sustainability initiatives.
- SDG 7: Affordable and Clean Energy – Advocating for a shift towards energy solutions that integrate environmental and economic progress.
- SDG 11: Sustainable Cities and Communities – Helping to build resilient communities through consistent and integrated messaging.
Real World Applications and Insights
Reason & Rhyme’s influence can be seen across a broad spectrum of real world applications. The consultancy is adept at connecting internal resources within organizations to help craft and disseminate messages of sustainability. Its initiatives demonstrate that sustainability is not merely a compliance-based activity but a strategic move for long-term growth. The insights shared by Reason & Rhyme emphasize that aligning corporate responsibility with thoughtful communication triggers a positive momentum. This blend of strategy and authentic storytelling cuts through the noise, making complex EU policies and compliance issues accessible to everyday business operations. The articles and op-eds, peppered with moments of conversational pauses and engaging language, naturally draw the reader in, creating a bridge between policy and practice that is both practical and inspiring…
