What the Project Is
Re_Set was founded in 2017 by James and Sophie Bidwell as a next-generation strategy consultancy focused on navigating disruption. The project emerged as a boutique consulting firm with an unyielding mission: “Create a Better Future. Today.” From the outset, Re_Set put innovation, agility, and sustainability on Board agendas as levers of strategic value creation in a disrupted world. Born from the spirit of bold ideas and fueled by the power of Springwise (acquired in 2014), Re_Set was ahead of its time—helping high-profile clients like Tesco, Arsenal FC, and Primark reset their strategies for the future. Over time, it has grown into a celebrated name in sustainability consulting and strategy consulting, all while scoring an impressive 98.9 as a B Corp.
Main Benefit
Key figures and facts include:
- Founded in 2017 by visionary founders James and Sophie Bidwell
- Worked with a prestigious list of clients such as Eurostar, The Crown Estate, Grosvenor Estate, and many others
- Exemplary sustainability focus, evident in projects evolving to become mostly sustainability strategies by 2022
- B Corp certification achieved in 2021, highlighting its commitment to positive social and environmental impact
- Maintained a strong partnership with Springwise, which later re-launched as a global thought leadership platform and membership hub in 2022
Innovative Strategy Consulting Approach
Re_Set’s strategy consulting framework is not your typical set of boardroom dogmas. Instead, the project emphasized a forward-thinking, disruption-driven approach that champions sustainability and boutique finesse. Casual yet impactful, its methodology allowed key stakeholders to lean into the rapid pace of change and see opportunities where others only noticed obstacles… This dynamic outlook helped formulate advisories that could pivot in real time, aligning long-term sustainability goals with immediate business opportunities.
The Role of the Founders
Sophie Bidwell and James Bidwell brought together diverse experiences in business, investment banking, and high-profile consulting roles, perfectly blending strategy with positive societal impact. Sophie, with her background at Goldman Sachs and Change Capital Partners, expertly navigated the realms of boutique strategy consulting and investment, advising Boards and funds on their future directions. Meanwhile, James, known for his bold leadership and as the author of the Amazon-bestselling book Disrupt! 100 Lessons in Business Innovation, is recognized for leading transformational change. Their combined efforts as entrepreneurs continue to influence global audiences and drive positive transformational change at the highest level.
Market Evolution and Strategic Re-Set
By 2022, sustainability strategies had taken center stage for Re_Set as the market matured, and many competitors entered what became a commoditized value chain. In a bold move, the project decided to “reset” itself – parting ways with the incredible team of “Re_Setters” and supporting them to find dream jobs across Big Tech, world-class consulting, and entrepreneurship. This strategic transition came at a time when the market was catching on, marking a turning point that resonated with next-generation leaders and reflected a cornerstone philosophy of constant reinvention in an ever-changing world…
Project Impact: Sustainable Development Goals
- SDG 7: Affordable and Clean Energy – pushing innovation for sustainable resource use
- SDG 9: Industry, Innovation, and Infrastructure – re-shaping traditional consulting with agile strategies
- SDG 12: Responsible Consumption and Production – infusing sustainability into every strategy
- SDG 13: Climate Action – advocating for strategies that respond responsibly to climate challenges
- SDG 17: Partnerships for the Goals – fostering influential partnerships with ChangeNOW and The Earthshot Prize
Looking Forward: Agitating for Positive Change
As years have passed, the initial spark behind Re_Set endures in the ongoing efforts of its founders. Today, Sophie and James focus on what Re_Set was always born to do: influencing and agitating for positive and transformational change at the highest levels. Their continuous drive ensures that sustainability isn’t just a buzzword—it’s a tangible commitment. Amidst a backdrop of rapid disruption, the project remains a beacon of innovative strategy and forward-thinking consulting. With a legacy built on boutique expertise and a relentless dedication to sustainability, Re_Set exemplifies how strategy consulting can be both agile and transformative… The journey continues, powered by the same passion for a better future that was ignited in 2017.
