About The Positive Birth Company
The Positive Birth Company offers life-changing digital courses designed for pregnancy, birth, and parenting. In a world full of uncertainties, these expert-led and award-winning programmes empower people everywhere with the knowledge to ensure positive life outcomes for both parent and baby. The courses—ranging from innovation-packed antenatal to postnatal support—are available online for anyone, anywhere. The focus is clear: empowering individuals with the very best in maternal education. With a rich history of practical insights and evidence-based techniques, the Positive Birth Company delivers transformative experiences by combining expert advice with accessible digital resources… all crafted to demystify birth and nurture confidence.
Key Benefits & Facts
The impressive key figures and benefits underscore why over 1 million people trust in The Positive Birth Company:
- Life-changing digital courses for all stages—from conception to early years.
- Expert-led hypnobirthing pack featuring 6 hours of comprehensive workshops.
- Inclusive packages: Hypnobirthing Pack (12 weeks to birth), Pregnancy Pack (conception to birth), Postpartum Pack (birth to 12 weeks), and Early Years Pack (12 weeks to 3 years).
- Access to a vibrant online community with over 79,000 members sharing positive birth stories.
- A money back guarantee provided if less than 20% of the course is viewed within 14 days.
Comprehensive Digital Courses for Every Stage
A range of tailored courses is available to support every stage of the journey. The Positive Birth Company’s digital offerings include the Hypnobirthing Pack—a unique, award-winning digital programme of bite-size workshops, downloadable resources, and effective techniques. The Pregnancy Pack covers all topics from conception to birth, ensuring that future parents are ready for everything. The Postpartum and Early Years Packs extend the support well beyond birth. Each course is enriched with accessible content like audios, editable templates, and critical guidance for decision-making during birth, helping transform theoretical knowledge into a real-life, practical support system.
Understanding Hypnobirthing and Its Benefits
Hypnobirthing is so much more than the name might suggest—it is about embracing an informed, calm, and positive approach to childbirth. With a focus on stripping back the mysteries of birth to its physiological, hormonal, and muscular basics, the course allows participants to remove fears and negative associations. Through up and down breathing techniques, guided meditation, calming visualisations, and even strategies like light touch massage and the traffic light system for birth partners, individuals learn to confidently manage their birthing experience. It is a science-based, logical approach that emphasizes the birth as a series of light-bulb moments… each filled with empowerment and clarity.
Expert Team and Community Support
The materials are curated by a team of outstanding experts: Dr Ria Clarke, an esteemed Obstetrician & Gynaecologist; Hannah O’Sullivan, a seasoned NHS Senior Midwife; Adele Jarrett-Kerr, a respected Breastfeeding Consultant; and Siobhan Miller, the visionary founder of the Positive Birth Company. Adding a special touch is the freya app—a hypnobirthing-friendly surge timer and virtual birth partner that has featured in Apple’s Top Paid Apps list for six years straight, available in six languages, offering guided relaxations and positive affirmations. The digital courses are further enriched by access to a private, supportive online community on Facebook, where over 79,000 members share their journeys, ask questions, and celebrate their positive birth experiences.
Innovative Tools for a Better Birth Experience
Among the standout tools is Freya—the app that many say is indispensable during birth. Freya goes beyond a standard contraction timer by coaching users through each surge with simple breathing techniques and calming visualisations. The app assists in timing surges and suggests when it might be a good idea to contact a midwife, making it an essential component of modern antenatal care. Combined with detailed course materials such as course notes booklets, relaxation audios, and downloadable infant feeding guides, this innovative tool truly encapsulates the mission of combining digital savvy with compassionate, practical support. This integration of technology and hands-on advice truly makes the educational journey dynamic and engaging.
Project Impact on Sustainable Development Goals
- SDG 3: Good Health and Well-being – Enhancing health outcomes for mothers and babies.
- SDG 4: Quality Education – Providing comprehensive, expert-led digital education.
- SDG 5: Gender Equality – Empowering parents to advocate for positive birth experiences.
- SDG 10: Reduced Inequalities – Making maternal health resources accessible globally.
- SDG 17: Partnerships for the Goals – Integrating digital tools with community and expert support.
Empowering Positive Birth Journeys
The Positive Birth Company continues to redefine maternal education by offering intuitive digital courses and practical support systems that resonate with modern parents. With a clear focus on evidence-based information and empowering techniques, the programmes not only prepare parents for birth, but they also embrace the transformative journey of early parenthood. Casual yet authoritative in its approach, the content provides both reassurance and a roadmap for making informed decisions. Every detail—from understanding the physiology of birth to setting up a calming sleep environment—has been thoughtfully curated to ensure that each participant is fully equipped to navigate the challenges and triumphs of pregnancy, birth, and parenting. The journey is celebrated every step of the way, offering a blend of expert insights, soothing affirmations, and community support to weave together a tapestry of positive birth experiences.





















