What is Opticos Design All About?
Opticos Design is a team of urban designers and architects who truly believe in the transformative power of beautiful, sustainable, walkable communities for everyone. Their philosophy? People. Possibilities. Promise.™ It’s not just about buildings; it’s about creating neighborhoods where life happens naturally, where walking replaces driving, and where community thrives. From their groundbreaking work on Culdesac Tempe—a car-free neighborhood that snagged the NAHB Best in American Living Award—to innovative projects across the country, Opticos is redefining what “home” means through smart urban design and planning.
Main Benefits of Opticos Design’s Approach
Opticos Design’s work isn’t just visionary—it’s measurable and impactful. Here are some key highlights:
- NAHB Best in American Living Award winner for Culdesac Tempe, a pioneering car-free community
- Introduced the “Missing Middle Housing Collection™,” expanding attainable housing options
- Over 20 years of expertise in form-based coding, simplifying zoning reform for walkable, sustainable communities
- Projects spanning multiple states including Arizona, Georgia, Nebraska, Tennessee, California, Utah, Florida, and Ohio
- Strong focus on sustainable features, green living, and LEED neighborhood development
- Impressive B Corp score of 91.2, reflecting commitment to social and environmental performance
Innovating Housing with the Missing Middle Concept
Back in 2010, Opticos principal Daniel Parolek sparked a new movement by introducing the “missing middle” housing concept. This idea challenges the traditional housing market by filling the gap between single-family homes and large apartment complexes. The result? Diverse, unique housing choices that are attainable for all income levels. This innovation isn’t just about architecture—it’s about creating communities where people from different walks of life can live comfortably and affordably, all within walkable neighborhoods.
Mastering Form-Based Codes for Better Communities
While Opticos didn’t invent form-based coding, they’ve been trailblazers in this field for over two decades. Their expertise lies in understanding how the physical form of buildings shapes community spaces. By simplifying the introduction of form-based codes, they help cities and developers create predictable, walkable urban environments that foster social interaction and sustainability. This approach ensures that neighborhoods grow thoughtfully, balancing density with livability.
Featured Projects That Showcase Vision and Impact
Opticos Design’s portfolio reads like a roadmap of innovative urban planning across the U.S. Some standout projects include:
- Culdesac Tempe: A revolutionary car-free neighborhood in Tempe, AZ
- The Shoals Master Plan & Architecture: Athens, GA
- Bungalows on the Lake at Prairie Queen: A missing middle neighborhood in Papillion, NE
- Memphis 3.0 Comprehensive Plan: Memphis, TN
- Vallco Town Center Specific Plan: Cupertino, CA
- Downtown Davis Specific Plan + Form-Based Code: Davis, CA
- Mews Homes™: South Jordan, Utah
- Seaside Town Square and Beachfront Master Plan: Seaside, Florida
- Cincinnati Citywide Form-Based Code and Comprehensive Plan Land Use Framework: Cincinnati, Ohio
Project Impact on Sustainable Development Goals (SDGs)
- SDG 11: Sustainable Cities and Communities
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 13: Climate Action
- SDG 3: Good Health and Well-being
- SDG 10: Reduced Inequalities
- SDG 15: Life on Land
Why Opticos Design Stands Out in Urban Planning
What really sets Opticos apart is their mission-driven approach. They see design as a force for good, not just a business. Their work is rooted in creating attainable, walkable, and sustainable communities that improve quality of life. Whether it’s through innovative zoning reform, championing missing middle housing, or crafting master plans that prioritize green living, Opticos Design continues to lead the way in shaping the future of urban environments—one neighborhood at a time.
