What Is OF NATURE All About?
OF NATURE is a small family business nestled in rural Mid-Wales, passionately dedicated to crafting 100% natural, organic, and vegan skincare products right in their own facility. Launched in early 2023, this brand was born with two clear goals: to create skincare that actually works using only natural, high-performance ingredients, and to make a positive impact on Planet Earth through sustainable business practices and direct contributions to conservation. Unlike those mass-produced skincare lines, every product here is carefully formulated and produced in small batches — meaning your skincare is made just days before it lands on your doorstep. Pretty refreshing, right?
The Main Benefit: Sustainability and Impact
OF NATURE doesn’t just talk the talk — sustainability is stitched into every part of their process. Here’s what makes them stand out:
- 40% of profits go directly to vital conservation projects.
- Carbon-negative from day one, removing 10x the carbon they generate.
- Focus on protecting the Amazon rainforest and other critical ecosystems.
- Small-batch production ensures freshness and reduces waste.
- EcoLoop programme encourages bottle returns, reuse, and recycling with rewards.
Carbon-Negative Since the Start
Instead of just buying carbon offsets, OF NATURE prioritizes cutting down their impact right at the source. From the very beginning, they’ve worked hard to remove ten times the carbon they produce, making them truly carbon-negative — not just neutral. This means their footprint is actually helping to heal the planet, not just balance out. It’s a bold move that sets a new standard in the personal care industry.
Current Conservation Projects
The brand’s 40% profit contribution supports some seriously important projects protecting millions of acres of vital ecosystems. Here’s a quick look:
- Cloud Forests: Safeguarding over 130,000 acres from deforestation while supporting indigenous Huanca communities.
- Maísa-Mojú Para: Defending 71,000+ acres in the Arc of Deforestation, home to 128 endangered tree species.
- Atlantic Forest: Expanding protected land in the Serra Bonita Mountain Range to protect critically endangered wildlife.
These efforts prevent millions of tonnes of CO₂ emissions, ensuring these ecosystems stay healthy and vibrant for generations to come.
EcoLoop: Closing the Packaging Loop
OF NATURE’s EcoLoop programme is a clever way to keep empty bottles out of landfill. It’s simple and rewarding:
- Use & Enjoy — Skincare made with care for both you and the planet.
- Return for Free — Every repeat order comes with a free return label.
- Reuse & Recycle — Bottles are cleaned and reused or recycled responsibly.
- Earn Rewards — Get 20 Tribe credits for every bottle returned.
By closing the loop like this, they minimize waste, conserve resources, and keep their environmental footprint super light. It’s a win-win.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 15: Life on Land
- SDG 3: Good Health and Well-being
- SDG 8: Decent Work and Economic Growth
Ethics You Can Actually Trust
OF NATURE believes in accountability — no greenwashing here. They undergo rigorous third-party certifications to back up every claim about their sustainability and ethics. These include Soil Association COSMOS Organic and 100% Natural certification, PETA Cruelty-Free and Vegan certification, FSC certification, and TRIBE Carbon Neutral certification. So, when you see their badges, you know they mean business. Plus, everything is proudly made in Wales, vegan, cruelty-free, and certified organic. And remember — 40% of profits go straight back to protecting Planet Earth. That’s skincare with a conscience.
