What the Project Is
Ocean52 is not just any beverage company—it is the first beverage company that devotes 52% of its profits to ocean protection… Truly a pioneering venture in the beverages industry. With a strong emphasis on natural mineral water, circular packaging, and a deep commitment to protecting the ocean, Ocean52 stands out in its field. The project centers around a range of products, such as NO PLASTIC WATER® CANS and NO PLASTIC WATER® BOTTLES featuring still mineral water, sparkling water, and even a unique lemon water variant. These products come in eternally recyclable aluminium packaging, ensuring that sustainability sits at the very core of this innovative business model.
Main Benefit
The primary benefits of Ocean52’s approach are backed by impressive facts and figures:
- 52% of profits devoted to ocean protection
- Bcorp score of 106.5, highlighting exceptional performance in social and environmental impact
- A commitment to countering more than 11 million tonnes of plastic reaching the ocean every year
- Eternally recyclable aluminium packaging with a recycling rate where three-quarters of all aluminium ever produced is still in use
- Products that combine natural mineral water with innovative circular packaging
Diverse Product Offerings
The project’s product range is designed to cater to a variety of tastes and needs. There are NO PLASTIC WATER® CANS available in designs showcasing still mineral water, sparkling water, and a refreshing variant with lemon and magnesium that helps reduce fatigue—all in an eternally recyclable aluminium can. Not stopping there, Ocean52 also offers NO PLASTIC WATER® BOTTLES in different sizes, including a 500ML still and sparkling option, and a 330ML still water bottle. For partners looking for branded solutions, co-branded or customized bottles starting from 240 units are available—with the option for full customization for large industrial productions. And for cola lovers, NO PLASTIC COLA® CANS deliver an irresistible taste in both original and zero-sugar versions, reminding all that it’s time to say no to plastic waste in the ocean.
Sustainable and Circular Packaging
Circular packaging takes center stage in this project—aluminum is at the core of its sustainability ethos. The packaging is eternally recyclable, meaning it can be reused ad infinitum without losing its quality. This design not only enhances the aesthetic appeal of the beverage but also plays a critical role in reducing waste. The bottles and cans are crafted with the circular economy in mind, ensuring that every product meets the highest standards of sustainability. From the moment a consumer picks up a No Plastic Water product, there is an instant connection to a shared mission: protecting the ocean and promoting long-term environmental impact.
Market Reach and Collaboration
Ocean52 partners with key segments, bringing a new level of sustainability to various sectors. It is a popular choice for restaurants and cafeterias that want their business operations to emit a positive environmental impact. Hotels, events, and caterings also benefit from the use of sustainable beverages that not only delight patrons with natural mineral water and cola but also underline the shared commitment to a healthier planet. The project’s collaborative mindset is evident in its co-branding opportunities where businesses can add their logo or message alongside the iconic No Plastic Water design, starting from as few as 240 units—this makes every cooperation a step towards a greener future.
Commitment to Quality and Innovation
The clear focus on innovation and quality is reflected in every detail of Ocean52’s products. The still mineral water and sparkling water are 100% natural and come in packaging that emphasizes an unyielding commitment to reducing environmental harm. With meticulous attention to product formulation—such as the lemon water that infuses natural mineral water with magnesium to help reduce fatigue—each beverage has been carefully designed to combine health, function, and supportiveness with a robust environmental ethos. The project remains dedicated to improving life quality while being very mindful of the ecological footprint left behind.
Project Impact
- SDG 12: Responsible Consumption and Production
- SDG 14: Life Below Water
- SDG 13: Climate Action
- SDG 3: Good Health and Well-being
- SDG 9: Industry, Innovation, and Infrastructure
Ocean Protection and Future Vision
Ocean52’s long-term vision is as ambitious as its product range is diverse. With every No Plastic Cola can sold, an equivalent 330 ml plastic bottle is removed from the ocean—symbolizing a tangible commitment to transform waste into a story of hope and renewal. This project draws attention to the alarming reality of more than 11 million tonnes of plastic reaching the ocean annually, and it boldly states, “It’s time to say no to ocean plastic.” By leveraging circular packaging in the form of eternally recyclable aluminium, Ocean52 not only promotes a cleaner, greener planet but also encourages industry-wide shifts towards sustainability. This dynamic approach, delivered with a conversational, engaging tone and subtle pauses to reflect the natural flow of dialogue, makes it clear: responsible production, healthful living, and ocean protection are no longer mutually exclusive but are part of a unified vision for the future.
