Introducing Now Toronto: The Voice of the People
Now Toronto is the voice of the people, a progressive, digital-first publication that amplifies voices often underrepresented. Its coverage and masthead reflect this core principle—making it a go-to, trusted, and credible source for local news, current affairs, culture, real estate, and lifestyle content. Now Toronto aims to disrupt the media landscape by being the catalyst for change in how news is delivered and consumed… It’s all about bringing community stories to the forefront in a genuine, relatable manner.
Key Benefits and Highlights
A glance at the key figures and facts shows what makes Now Toronto unique:
- Digital-first approach with an emphasis on progressive, underrepresented voices.
- Trusted source for local news, current affairs, and cultural commentary.
- Focused content on real estate and lifestyle, resonating with diverse audiences.
- Engaging content that captures the interests of millennials and Generation Z.
- Innovative disruption in the media landscape by prioritizing relevancy and community needs.
Revolutionizing Local News: Vision for the Future
Now Toronto’s vision is simple yet compelling – to redefine what news is and how people interact with it. Operating as a digital, progressive alt-publishing daily, it caters specifically to local topics that matter most to its millennial and Generation Z audience. This vision champions a transformative experience in news consumption, encouraging readers to see beyond traditional formats and embrace a more interactive, dynamic way of getting informed… The fresh approach invites interaction and discussion, creating an ecosystem where every voice matters.
Mission and Core Principles
Four core principles drive Now Toronto’s operations, setting the stage for a balanced and inclusive media platform:
- Focus on being intersectional, trustworthy, and delivering original reporting.
- Establishing a middle ground where relevancy and community needs are prioritized.
- Positioning itself as the definitive voice of the city.
- Delivering relevant news that directly impacts the audience.
Each of these guiding ideas forms the backbone of the publication, ensuring that every piece of content meets a standard of quality and authenticity. The approach is refreshingly straightforward and honest—a quality that naturally resonates with today’s news readers.
GMI: The Parent Force Behind Now Toronto
Now Toronto is powered by our parent company, GMI (Gonez Media), an innovative force that has quickly become Canada’s fastest-growing online media company. GMI is a full-service media organization that offers a wide range of services—from talent management to production, all while collaborating with some of the world’s biggest and most recognizable brands. With a portfolio of captivating content creators and productions, GMI helps engage, inform, and entertain audiences across a variety of platforms… This backing not only strengthens Now Toronto’s credibility but also paves the way for ever-evolving, dynamic content.
Project Impact and Sustainable Development Goals
The impact of Now Toronto goes beyond news delivery—the project touches on several Sustainable Development Goals (SDGs) geared towards positive change:
- SDG 10: Reduced Inequalities – by giving voice to those often underrepresented in mainstream media.
- SDG 11: Sustainable Cities and Communities – by focusing on local news and community affairs.
- SDG 16: Peace, Justice, and Strong Institutions – through trustworthy and reliable reporting.
- SDG 17: Partnerships for the Goals – by collaborating with industry leaders and global brands.
The Future of Digital, Progressive Alt Publishing
Now Toronto is not just a publication; it’s a movement. With an unwavering commitment to redefining the landscape of local news, the publication is all set to transform how news is perceived and consumed. Its progressive, digital-first nature makes it a perfect fit for an ever-evolving media ecosystem, keeping the audience informed while also sparking conversation and civic engagement… The platform’s dynamic approach signals a shift from traditional media, inviting readers to experience news in a format that is as fluid and diverse as the communities it serves.
