What is the NOW Partners Project?
The NOW Partners Foundation, along with its network of over 100 partners and partner organizations, is all about pushing the boundaries of innovation in agriculture, forestry, industry, finance, capacity-building, and leadership. Their mission? To develop and scale solutions that blend the regeneration of nature and society with the financial success of farmers, companies, and entire economies. It’s a fresh take on sustainability, proving that a new mainstream—one that benefits all stakeholders—is not just possible but happening, even in today’s challenging world.
Main Benefits and Key Facts
NOW Partners has been at the forefront of transformative initiatives for decades. Here’s a quick snapshot of what they’re focusing on right now:
- Over 100 global partners including business owners, leaders, entrepreneurs, and experts in B Corp, regeneration, high & clean tech, impact investing, and more.
- Current projects include the COP 30 Action Agenda, Scaling Natural Farming, Innovation & Capacity Building, and NOW Investment Partners.
- They champion Regenerative Value Creation—combining regenerative impact on nature and society with outstanding economic success.
- They’ve co-led leadership programs for Danone’s top 200 managers, influencing global food industry practices.
- Supported Natura, Latin America’s beauty giant, in crafting its 2030 Sustainability Vision, a model for regenerative business success.
- Helped Philips develop and spread a sustainability innovation vision across its global healthcare network.
- Backed Sekem in the MENA region to promote regenerative biodynamic farming through innovative ecosystem service payments.
Driving Regenerative Value Creation
At the heart of NOW Partners’ work is Regenerative Value Creation. This means integrating positive impacts on nature and society with financial success—no trade-offs here. The idea is to create business models that don’t just do less harm but actively regenerate ecosystems and communities. It’s about proving that profitability and sustainability can go hand in hand, creating a new economic mainstream that benefits everyone involved.
Collaborations with Industry Leaders
NOW Partners doesn’t work in isolation. They team up with some of the biggest names in various industries to push regenerative practices forward. For example, their partnership with Natura has set a benchmark in Latin America for sustainable beauty, while their work with Danone influences food systems worldwide. Philips, a healthcare giant, has also tapped into NOW’s expertise to embed sustainability deeply into its operations. These collaborations show how NOW’s approach can be tailored across sectors to drive meaningful change.
Innovative Financing and Capacity Building
Financing the transition to regenerative systems is no small feat, but NOW Partners is on it. They’re exploring blended finance solutions that mix public and private funds to support regenerative agriculture and food systems. Plus, their capacity-building initiatives equip leaders and organizations with the skills and mindset needed to embrace this new way of doing business. It’s a holistic approach—finance, education, leadership—all working together to accelerate the shift.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 2: Zero Hunger – promoting sustainable agriculture and food systems.
- SDG 8: Decent Work and Economic Growth – fostering regenerative business success.
- SDG 12: Responsible Consumption and Production – advancing sustainable industry practices.
- SDG 13: Climate Action – supporting climate-positive farming and forestry.
- SDG 15: Life on Land – regenerating ecosystems through agroforestry and biodynamic farming.
- SDG 17: Partnerships for the Goals – leveraging a global network of partners for systemic change.
Building a New Mainstream Together
NOW Partners invites companies, institutions, and leaders to join forces in co-creating a new economic mainstream—one that seamlessly integrates the regeneration of nature and society with financial success. It’s about moving beyond traditional sustainability and embracing a future where business success drives positive impact. With their extensive network and proven track record, NOW is paving the way for a world where everyone wins: farmers, companies, communities, and the planet.
