What is the NVC Food Project?
Novel Vegan Crafts (NVC) is a development company specializing in plant-based alternatives, dedicated to turning your product vision into reality. They’re not just about creating products; they’re about accompanying every step of the value chain, making sure the journey from idea to market is smooth and innovative. Born from research at Münster University of Applied Sciences, NVC combines cutting-edge technology with traditional craftsmanship to develop extraordinary, purely plant-based food and beverage products. Their focus? Sustainable, future-oriented solutions that meet the growing demand for vegan options.
Main Benefits of the NVC Food Project
Here’s what makes NVC stand out:
- 100% Vegan: All products are purely plant-based, catering to the booming vegan market.
- Sustainable Practices: They emphasize regional raw materials and energy-efficient production methods.
- Innovative Approach: A unique blend of the latest tech and traditional methods drives product innovation.
- Expert Product Development: Specialized in plant protein sources, they’ve successfully mimicked animal protein properties.
- Consulting Expertise: From market positioning to range design, NVC offers tailored advice backed by research and market know-how.
- Proven Market Success: Products like vegan bacon, salami variations, and ham cubes under the Billie Green brand.
The Roots and Evolution of NVC
The story of NVC started back in 2015 in the food lab at Münster University of Applied Sciences. It was here that analytical research on plant proteins laid the groundwork for sustainable meat alternatives. Fast forward to 2020, and NVC GmbH & Co. KG was founded by Deria Entemeier and Kai Dobbertin, backed by TAFH Münster GmbH. Their unique patent for fermenting plant proteins set them apart, and soon after, they teamed up with In Family Foods GmbH & Co. KG to officially launch Novel Vegan Crafts GmbH & Co. KG. The journey from lab to market has been marked by innovation and collaboration.
Product Development and Market Positioning
NVC doesn’t just develop products; they craft customized plant-based ranges tailored to the food industry’s needs. Their methodical research has allowed them to transfer the functional properties of animal proteins to plant-based alternatives successfully. This means their clients get products that don’t just taste good but perform well in production and consumer use. Plus, their consulting services help companies position themselves effectively in the vegan market, ensuring that every product launch is backed by solid market insights and strategic planning.
Collaboration and Exclusive Partnerships
One of the core philosophies at NVC is building deep trust through exclusive collaborations. They believe that every product deserves high attention, competence, and a genuine willingness to go the extra mile. By entering into exclusive partnerships, NVC ensures that both they and their partners are fully committed to delivering the best possible end product. This approach has helped them establish a strong foothold in the meat substitute sector, with several successful products already on the market.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 2: Zero Hunger – Promoting sustainable food production systems.
- SDG 3: Good Health and Well-being – Offering healthier, plant-based food alternatives.
- SDG 9: Industry, Innovation, and Infrastructure – Driving innovation in food technology.
- SDG 12: Responsible Consumption and Production – Using regional raw materials and energy-efficient processes.
- SDG 13: Climate Action – Reducing environmental impact through sustainable practices.
Looking Ahead: The Future of Plant-Based Innovation
NVC is more than just a company; it’s a vision for the future of food. With a young, dynamic team and a strong foundation in research, they’re continuously pushing the boundaries of what plant-based products can be. Their scalable innovations are designed to support industrial partners in meeting the evolving demands of consumers who care about health, sustainability, and taste. The journey is ongoing, and with every new product, NVC is shaping a future where plant-based alternatives aren’t just an option—they’re the standard.
