What Norte Image Studio Creates
Norte Image Studio creates images in its broadest sense. Founded by Marc Teixidó and Xavier Pablo back in 2015, Norte produces both still and moving images. Their focus? Product imagery that finds beauty in any object, aiming to captivate new audiences. It’s not just about snapping pictures; it’s about research & development, technical skill, and a strong artistic vision that shapes every project. Based in vibrant Barcelona, Norte operates across creative consultancy, direction, photography, CGI, and R&D. They’re constantly pushing boundaries, redefining their visual language through continuous exploration.
Main Benefits of Norte’s Approach
What sets Norte apart? Here’s a quick rundown:
- Founded in 2015 by industry experts Marc Teixidó and Xavier Pablo
- Expertise in both still and moving images
- Strong emphasis on R&D and technical innovation
- Creative consultancy combined with hands-on direction and photography
- Based in Barcelona, a hub for creative energy and innovation
- Collaborations with top-tier brands like Dior, Google, Hermès, and Swarovski
- Projects that blend AI, CGI, and artistic direction for cutting-edge visuals
Exploring Norte’s Diverse Projects
From films to photo shoots, Norte’s portfolio is as varied as it is impressive. Take “Hyundai Attraction” (2025), a film exploring the intersection of AI and CGI, with music by Ohanzo. Or the “Dior Capture” film (2025), showcasing technical shots for Dior’s Capture collection. Then there’s the “Dornbracht Touch” (2024), where texture and light bring Dornbracht’s finishes to life in a refined, elegant way. Each project tells a story, blending technical mastery with artistic flair.
Creative Direction and Artistic Vision
Art direction and creative direction are at the heart of Norte’s work. For example, the “GRAFF Signature” film (2024) highlights the craftsmanship behind the Laurence Bangles, while “HERMÈS SILK SCRAVES” (2024) captures the softness and style of iconic silk scarves. The “Swarovski Jelly” project (2023) pushes visual boundaries, exploring new universes for the brand with music by Ohanzo. These projects showcase Norte’s ability to translate brand essence into compelling visual narratives.
Collaborations with Leading Brands
Norte’s collaborations read like a who’s who of luxury and innovation. They teamed up with Google and Seed Studio in 2024 to create CGI assets illustrating Google’s sustainability processes. The “TEENAGE ENGINEERING” film (2024) offers a Norte take on the brand’s unique aluminium computer case. Other notable projects include “New Tendency Films” (2022), “Mono” (2023) inspired by primitive kitchen tools, and “Ona Roca” (2023), a full CG film for Roca’s In-Wash China division. These partnerships highlight Norte’s versatility and deep understanding of diverse industries.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 9: Industry, Innovation, and Infrastructure – through continuous R&D and technical innovation
- SDG 12: Responsible Consumption and Production – by promoting sustainable processes, as seen in the Google Sustainability project
- SDG 13: Climate Action – supporting brands with eco-conscious initiatives
- SDG 17: Partnerships for the Goals – collaborating with global brands and studios to amplify impact
The Artistic and Technical Fusion at Norte
What really makes Norte tick is the seamless fusion of art and technology. Whether it’s the mesmerizing gradients in the “FLOS BELLHOP” film (2024) or the elegant visuals for Stockholm’s RESCHIA shoe brand (2020), Norte blends technical expertise with a refined artistic eye. Their work on “Camper Traktori” (2021) draws inspiration from Mallorca’s farmers’ attire, showing a deep connection to culture and history. And with projects like “Cactus Magazine” (2022) and “Stelton” (2021), Norte continues to push creative boundaries, making every image not just a picture, but a story waiting to be told.
