What Is Newkinds (Formerly Rainbow Collection)?
Newkinds, previously known as Rainbow Collection, is an impact agency laser-focused on sustainability strategy. They put impact first—always. Their expertise lies in crafting sustainability strategies that don’t just sit on paper but come alive through creative impact branding and thoughtful impact design. Plus, they guide organizations through the nitty-gritty of implementation with hands-on impact coaching. And if a company really wants to push boundaries, Newkinds can help navigate the path to achieving the coveted B Corp Certification®.
The Main Benefit: Driving Real, Positive Change
Newkinds helps brands zero in on sustainability areas where they can make the biggest difference while building a thriving business. Impact isn’t just about offsetting footprints—it’s about the genuine value a brand adds to the world. Here’s what sets them apart:
- Industry-leading B Corp score of 99.7, showcasing top-tier impact performance
- Expertise in impact strategy, branding, coaching, and design
- Clear roadmaps tailored to each brand’s mission and growth goals
- Focus on sustainable business models that truly resonate
- Guidance on navigating evolving B Corp standards and certifications
Impact Strategy: The Foundation of Change
At the heart of every successful impact initiative is a clear vision paired with a practical strategy. Newkinds helps organizations define what positive impact means for them and then builds a roadmap to get there. It’s not just about lofty goals—it’s about actionable steps that lead to measurable results. Without this foundation, impact efforts risk falling flat or becoming mere greenwashing.
Impact Branding: Giving Your Brand a Voice That Matters
Every brand has a unique voice, but how can that voice be used to spark real, positive change? Newkinds specializes in impact branding that tells authentic stories and creates meaningful connections. Through impact design, they help brands show their story in ways that resonate deeply with audiences—turning passive observers into active supporters.
Impact Coaching: Making Strategy Real
Strategy is one thing, but turning it into actual impact? That’s where impact coaching comes in. Newkinds works closely with teams to embed sustainability into everyday decisions and operations. This hands-on coaching ensures that impact isn’t just a buzzword but a lived reality within the organization. It’s about empowering people to make change happen—from the inside out.
Project Impact: Aligning with Global Goals
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 8: Decent Work and Economic Growth
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 17: Partnerships for the Goals
Staying Ahead: Tackling Greenwashing and New Regulations
Sustainability isn’t just a trend anymore—it’s an expectation. Newkinds helps brands avoid the pitfalls of greenwashing by promoting transparency and authenticity. They also keep clients updated on important regulatory shifts, like the recent Omnibus proposal that changed the landscape for CSRD compliance. Plus, they’re pioneering ways to unlock the power of scope 3 emissions measurement, making carbon reduction easier and more effective. Their step-by-step impact reporting service ensures that communication with stakeholders, customers, and communities is clear, credible, and compelling.
