What is New Movements – Oslo?
New Movements – Oslo is a fresh take on footwear, blending style, sustainability, and innovation into one seamless experience. Nestled in the heart of Norway’s capital, this project isn’t just about shoes; it’s about creating a movement. From boots and sneakers to loafers, every pair is crafted with a purpose. The collection caters to all, with unisex options that fit every style and season. Whether it’s waterproof materials for rainy days or cozy wool for chilly nights, New Movements has it covered. And it’s not just about the product – it’s about the story behind it, the philosophy that drives it, and the community it builds.
Main Benefits of New Movements – Oslo
What sets New Movements apart? Here’s a quick rundown of the key highlights:
- Unisex shoe range including boots, sneakers, and loafers
- Materials chosen for durability and sustainability: waterproof, water-resistant, wool, leather, and technical textiles
- Seasonal collections tailored for Autumn & Winter and Spring & Summer
- Strong focus on circular design – shoes designed to last and eventually be recycled
- Flagship store located in Steen & Strøm, Scandinavia’s oldest department store
- Engagement with the community through the NM Community Center
- Ongoing collaboration with research partners like SINTEF to shape the future of footwear
Design Philosophy Behind the Movement
At the core of New Movements lies a design philosophy that’s all about marrying innovation with purpose. It’s not just about making shoes that look good or feel comfortable – it’s about creating footwear that lasts, that respects the planet, and that can be recycled at the end of its life. Every decision, from material selection to supply chain design, is guided by this commitment. It’s a thoughtful approach that challenges the fast-fashion mindset and pushes for a circular future in footwear.
Discovering the NM Community Center
More than just a store, the NM Community Center in Oslo is a hub for those who want to be part of something bigger. Located in Steen & Strøm, the oldest department store in Scandinavia, it’s a place to experience the products firsthand and connect with the vision behind them. Visitors can explore the latest collections, learn about sustainable practices, and join a community that’s passionate about changing the way we think about shoes. It’s a space where innovation meets tradition, and where every step counts towards a greener future.
Seasonal and Material Choices
New Movements offers a carefully curated selection that adapts to the seasons and the needs of its customers. Whether it’s the waterproof and water-resistant options perfect for Norway’s wet climate or the warm wool and technical textiles designed for comfort and performance, there’s something for everyone. The seasonal focus ensures that shoes are not only stylish but also practical, with collections for Autumn & Winter as well as Spring & Summer. This thoughtful approach means customers get footwear that’s ready for whatever the weather throws their way.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production – through circular design and recyclable materials
- SDG 13: Climate Action – by reducing waste and promoting sustainable manufacturing
- SDG 9: Industry, Innovation, and Infrastructure – via collaboration with research institutions like SINTEF
- SDG 11: Sustainable Cities and Communities – fostering community engagement through the NM Community Center
- SDG 8: Decent Work and Economic Growth – supporting ethical supply chains and local employment
Latest Insights from the Blog
The New Movements blog offers a window into the heart of the project. Recent posts include “Shaping the Future of Footwear – Together with SINTEF,” which dives into the innovative research partnerships driving change. Then there’s “Product Story: Zen – Mindful design for modern movement,” highlighting how thoughtful design meets everyday needs. And don’t miss “Product Story: The NM Loafer – a modern classic reimagined,” where tradition and innovation walk hand in hand. These stories keep the community connected and inspired, sharing the journey every step of the way.
