Discovering Mr Organic: A True Italian Organic Food Journey
Mr Organic is not just another food brand. It’s a story that began back in 2009 with Valerio, a passionate founder who dreamed of blending Italian traditions with organic principles. The goal? To create an honest, authentic range of Italian products that are both healthy and organic. Valerio believed that this combo was the perfect recipe for food that respects not only our health but also the planet. Fast forward to today, and Mr Organic offers over 120 Italian pantry essentials that are organic, delicious, and perfect for everyday meals. It’s all about making it easy to choose tastier, healthier food to share around the table.
Main Benefits of Choosing Mr Organic
When it comes to organic food, Mr Organic stands out with some impressive facts and figures:
- Over 120 organic Italian pantry essentials available
- 100% organic and plant-based products
- Founded on three generations of Italian organic farming expertise
- 5% of profits donated to the Organic Family Foundation and other charities
- Winner of Soil Association Organic Food Awards 2013 Gold
- Great Taste Awards 2021 and Free From Food Awards 2017 recipient
- B Corp score of 106.6, reflecting strong social and environmental performance
Rooted in Tradition, Growing with Passion
At the heart of Mr Organic’s story is a deep connection to Italian roots. Valerio’s farm in Pontinia, just south of Rome, is where it all started — with organic tomatoes. These tomatoes aren’t just any tomatoes; they’re the foundation of everything Mr Organic does. From there, the range grew to include pasta sauces and pestos crafted by Andrea, the expert chef, plus beans and pulses lovingly prepared by Giovanni, affectionately known as “Mr. Bean.” This blend of family expertise and passion for organic farming creates products that are truly special.
Organic: More Than Just a Label
For Mr Organic, being organic is a moral commitment. It’s about taking responsibility — not waiting for someone else to fix things. Every product is 100% organic and plant-based, grown naturally without harmful chemicals or pesticides. This approach means food that’s not only tastier and healthier but also better for the planet. It’s a choice to embrace a healthier worldview, promoting organic and plant-based eating that feels good inside and out. The commitment goes beyond food; it’s about protecting the planet for generations to come.
Giving Back: Supporting Communities and Causes
Giving back has been part of Mr Organic’s DNA since day one. The company has worked with various charities, supporting causes close to its heart. During the 2020 pandemic, the need to support the local Islington community became clear. With business thriving due to increased demand, Mr Organic expanded its charitable efforts to help those in need. In 2022, the Organic Family Foundation was officially registered as a charity, with Valerio and key team members as trustees. The company commits 5% of its profits to this foundation and other projects, partnering with four core charities to spread positivity and support locally.
Impacting Sustainable Development Goals (SDGs)
- SDG 2: Zero Hunger – promoting healthy, organic food access
- SDG 3: Good Health and Well-being – encouraging plant-based, nutritious diets
- SDG 12: Responsible Consumption and Production – supporting sustainable farming practices
- SDG 13: Climate Action – reducing environmental impact through organic agriculture
- SDG 15: Life on Land – protecting ecosystems by avoiding harmful chemicals
- SDG 17: Partnerships for the Goals – collaborating with charities and communities
Why Mr Organic Stands Out in the Food Industry
Mr Organic isn’t just about food; it’s about a lifestyle choice that respects tradition, health, and the planet. With a strong B Corp score of 106.6, it proves that business can be a force for good. The brand’s commitment to organic, plant-based, and vegan products meets the growing demand for healthier, more sustainable food options. Plus, its award-winning range and dedication to giving back make it a shining example in the FMCG and Italian food sectors. Simply put, Mr Organic makes it easy — and enjoyable — to eat well and feel good about it.
