What is Mindful & Good?
Mindful & Good is a woman-owned, B Corp certified design studio that’s all about building sustainable brands with real purpose. This isn’t just about making brands that look good—they create brands that stand for something meaningful. Their work moves people and the planet forward by turning purpose-driven ideas into lasting impact. From startups to Fortune 500 companies, they partner with natural, organic, and purpose-driven businesses to craft brands that truly connect with conscious consumers.
The Main Benefits of Working with Mindful & Good
Here’s a quick snapshot of what sets Mindful & Good apart:
- B Corp certified with a score of 101.5, showing a strong commitment to social and environmental performance
- Woman-owned studio with a focus on sustainable branding and design since 2000
- Member of 1% for the Planet, donating 1% of all sales to environmental and social causes
- Expertise in strategic branding, packaging, and web design that helps businesses stand out in competitive markets
- Works globally from Charlotte, NC, USA, serving a wide range of industries
Services That Make a Difference
Mindful & Good offers a broad range of services designed to elevate brands with purpose. Their expertise includes brand identity, brand strategy, and creative direction, all tailored to help businesses tell their unique stories. They also specialize in environmental design, naming & messaging, and packaging design—because every detail counts when it comes to sustainable branding. Plus, print design, signage & wayfinding, sustainability strategy, and web design & development round out their comprehensive offerings.
Industries They Serve
The studio works across a variety of spaces, each with a focus on conscious and sustainable practices. These include architecture & design, conscious beauty & skincare, consumer packaged goods (CPG), fashion, food & beverage, health & wellness, hospitality, natural & organic products, regenerative agriculture, and sustainable brands. This diverse portfolio shows their ability to adapt and innovate within different sectors, always with an eye on positive impact.
Commitment to Purpose and Profit
Since its founding in 2000, Mindful & Good has been a trailblazer in sustainable branding and design. They help businesses align their purpose with profit, proving that doing good and doing well can go hand in hand. As a certified B Corp and a proud member of 1% for the Planet, the studio goes beyond aesthetics to create brands that drive social, environmental, and economic impact. Partnering with them means more than just a great brand—it means being part of a bigger movement toward positive change.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 8: Decent Work and Economic Growth
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 15: Life on Land
Honoring Ancestral Lands and Global Reach
Mindful & Good acknowledges that their business operates on the traditional lands of the Mánu: Yį Įsuwą—meaning “Land of the River People” in the Catawba language. This is the ancestral homeland of the Catawba Nation, and the studio honors the Catawba people as the original stewards of this land. While based in Charlotte, NC, USA, their work spans worldwide, reflecting a global commitment to sustainability and respect for cultural heritage.
