What is Mind the Beauty?
Mind the Beauty is the go-to destination for companies and start-ups looking to develop and produce their ultimate customised private label beauty brands. From conception all the way through to production, they guide clients every step of the way. It’s not just about manufacturing; it’s about opening doors to an extensive network of partners who work together seamlessly to bring your beauty vision to life. Whether it’s top formulators, packaging suppliers, ingredient companies, or contract fillers, Mind the Beauty’s alliances ensure top-notch results on a global scale. And if you want, they’ll manage the entire process, letting you focus on what matters most elsewhere. Flexibility and innovation? Absolutely. They move fast to make your ideas real.
Main Benefits of Partnering with Mind the Beauty
Choosing Mind the Beauty means tapping into a comprehensive 360° project management approach tailored to your brand’s unique needs. Here’s what they bring to the table:
- Customised services that cover every stage of your product’s journey
- Expert navigation through cosmetics production challenges
- Freedom for you to focus on product launch and sales
- Strong partnerships with best-in-class laboratories for bespoke cosmetics
- Access to a wide range of product categories including skincare, bodycare, haircare, makeup, food supplements, and fragrances
- End-to-end management from branding and design to post-production
Comprehensive Services Offered
Mind the Beauty’s service portfolio is designed to cover every angle of beauty brand development. From branding and design that captures your identity, to formula development that ensures quality and innovation, every detail is handled with care. Packaging sourcing is streamlined through trusted suppliers, while production is managed with precision. Testing and regulatory services guarantee compliance and safety, and strategic consultancy offers insights to keep your brand competitive. Even after production, post-production support ensures your product’s success in the market. It’s a full-circle approach that leaves no stone unturned.
Private Label Expertise
When it comes to private label cosmetics, Mind the Beauty partners with the best laboratories in their class. This collaboration allows for the creation of bespoke products across multiple categories. Whether it’s skincare, bodycare, haircare, makeup, food supplements, or even fragrance and candles including reed diffusers, the focus is on delivering customised solutions that meet exacting standards. This expertise means clients get products that truly reflect their brand’s vision and values.
Strategic Consultancy for Brand Growth
Beyond production, Mind the Beauty offers strategic consultancy services that dive deep into the heart of your brand’s performance. This includes analysing ingredients to optimise formulations, evaluating portfolio changes to stay ahead of market trends and consumer preferences, and providing strategic advice that boosts overall brand competitiveness. It’s about making smart decisions that drive growth and keep your brand relevant in a fast-changing beauty landscape.
Impact on Sustainability and Social Responsibility
- Honouring individuals through ethical practices
- Safeguarding the environment with sustainable production methods
- Enhancing accessibility to beauty products for a wider audience
- Supporting Sustainable Development Goals (SDGs) related to responsible consumption and production
- Promoting innovation that aligns with eco-friendly values
Global Presence and Contact Information
Mind the Beauty operates with a strong international presence. The Swiss office, located in Zollikon, Switzerland, and the German office and laboratory in Berlin, Germany, provide strategic hubs for operations and innovation. Clients can reach out via phone at +41 44 621 80 88 or email at hello@mindthebeauty.com. The brand also maintains active social media profiles on LinkedIn and Instagram, keeping the community engaged and informed. This global footprint ensures clients receive local expertise with international standards.





















