What is MAYUNOWA?
MAYUNOWA is a unique player in the personal care products industry, specializing in cosmetics and skin care that blend nature’s gifts with cutting-edge esthetic techniques. Founded in 2015 and based in Yokohama, Japan, this company is all about crafting products that honor the natural functionality and ingredients of silk and other materials. Their approach? Delivering freshly made cosmetics that bring comfort directly to the skin, aiming for both immediate and long-term benefits. It’s not just about looking good—it’s about creating a skin environment that truly heals and nurtures.
Main Benefits of MAYUNOWA’s Approach
Here’s what sets MAYUNOWA apart:
- B Corp Score: 82.6, reflecting strong commitments to social and environmental performance.
- Established: January 2015, with roots tracing back to silk beauty treatments started in 2013.
- Innovative Manufacturing: Cosmetics made from high molecular silk, developed jointly since 2015.
- Global Reach: Silk beauty treatments offered in Paris since 2018.
- Sustainability: Own farm in Izu started in 2024 for cultivating cosmetic raw materials.
- Certifications: B Corp certification obtained in March 2022.
The Philosophy Behind the Brand
MAYUNOWA isn’t just about products; it’s about a mission and vision that resonate deeply with its audience. The mission focuses on responding to the trust of customers with honest, consistent theories and techniques—offering hope for the skin and the future. Their vision? To create a stress-free daily life and a skin environment that unleashes the body’s own healing power. This supports women who want to live healthily and beautifully, making every day a step toward that goal.
Core Values Driving Innovation
At the heart of MAYUNOWA’s work lies a commitment to pursuing the essence behind materials, knowledge, and ideas inherited from predecessors. But here’s the twist—they don’t just follow tradition blindly. Instead, they reconstruct these elements into forms that truly matter today, breaking free from conventional values and common sense. This dynamic approach fuels their creativity and ensures their products stay relevant and effective.
Company Overview and History
From its inception to today, MAYUNOWA has followed a fascinating journey:
- December 2013: Began monitoring treatment styles using silk threads and brushes.
- June 2014: Launched the silk beauty school business.
- January 2015: Officially established MAYUNOWA LLC.
- December 2015: Started joint development of silk-based cosmetics.
- September 2016: Obtained permission for cosmetics manufacturing and sales.
- April 2018: Expanded silk beauty treatments to Paris, France.
- March 2022: Achieved B Corp certification.
- March 2024: Began cultivating cosmetic raw materials at their own farm in Izu.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being – promoting skin health and healing.
- SDG 8: Decent Work and Economic Growth – supporting ethical business practices.
- SDG 12: Responsible Consumption and Production – sustainable sourcing and manufacturing.
- SDG 13: Climate Action – reducing environmental impact through sustainable farming.
- SDG 15: Life on Land – cultivating raw materials responsibly on their own farm.
Engaging with MAYUNOWA’s Community
Beyond products and philosophy, MAYUNOWA actively shares its journey and insights through various channels. Their corporate website offers detailed sections like “For the Future,” “About Us,” and “Column,” providing rich content for those curious about sustainable cosmetics and esthetic innovations. Plus, their Instagram page keeps followers updated with the latest news, events, and glimpses into their silk beauty treatments. It’s a brand that invites you to be part of a movement—toward healthier skin, a healthier planet, and a more beautiful tomorrow.
