What the Project Is
FUELING CANADA FOR OVER A DECADE, this project is all about bringing simple, nourishing snacks from a humble farmers market table to becoming Canada’s celebrated snack brand. Born out of a genuine passion for local ingredients and community connection, the project highlights organic oats, local wildflower honey, dried fruit, and artisanal nut butters sourced from small, family farmers and producers. With its roots embedded in Nova Scotia and embracing a social enterprise model, this journey reflects the spirit of consumer packaged goods that are not only delicious but truly representative of local food traditions. The project, which has a proud history in the food products industry, is also women owned and emphasizes ethical food systems—all proudly Made in Canada.
Main Benefit
- FREE SHIPPING OVER $60
- PROUDLY MADE IN CANADA FOR OVER A DECADE
- B Corp Score: 103.3, underscoring top-notch sustainability and social responsibility
- More than 100 bars sold every weekend at farmer’s markets in its early days
- A strong local network featuring producers like the Ernst family of Terra Beata Cranberries, the Ysseldyk family with their organic honey, and MacKellar Farm’s pumpkin seeds
New Chapter in Canadian Snack Culture
In 2012, it all started with Sheena Russell at a simple 5-foot farmers market table in Halifax, Nova Scotia… A spark ignited by fresh, genuine ingredients discovered during weekly market visits led to the creation of snacks that stand out by being both exceptionally delicious and nutritiously captivating. The early days involved selling 100 bars a weekend and passionately sharing the stories of the local farmers whose beautiful ingredients made every bite memorable. This tactile, enthusiastic beginning continues to resonate with those who value real, organic foods that carry a sense of place and culture.
Commitment to Local Sourcing
The heart of the project lies in its unwavering commitment to local sourcing. Ingredients always start with Regenerative Organic grown oats from the prairies—arguably the most sustainably-grown option available. In a true celebration of local food, the project partners with several family-owned farms. Notable mentions include the Ernst family of Terra Beata Cranberries, the Ysseldyk family renowned for their exceptional organic honey, MacKellar Farm’s prized pumpkin seeds, and the VanDyk family’s three-generation legacy with wild blueberries. Each partnership supports a thriving ecosystem of local producers and underscores the project’s dedication to maintaining deep roots in the regional agricultural community.
Sustaining the Community and Environment
The narrative of this endeavor goes beyond just providing food—it’s about harnessing business as a transformative force for good. Proudly operating as a Certified B Corp, the project is committed to sustainable practices that benefit people, the planet, and local communities alike. Every decision, from ingredient selection to the ethics behind sourcing, reflects an aspiration to generate positive change. Embracing a triple-win strategy, the project not only supplies nutritious food but also fortifies local social and environmental structures. It’s all about simplicity, dedication, and transparency… with a splash of heartfelt purpose.
Honoring Heritage and Ethical Practices
This project stands as a testament to the belief that genuine business can serve as a catalyst for positive impact. Using ethically and transparently sourced ingredients, the project reinforces the connection with local farmers and food producers, keeping heritage alive while looking forward. With a deep respect for both the land and the indigenous communities, the project openly acknowledges the traditional, unceded lands of the Mi’kmaq people, known as Mi’kma’ki. This respectful acknowledgment is woven into the fabric of the project, highlighting a commitment to honoring both ancestral wisdom and sustainable practices in today’s modern food systems.
Project Impact
- SDG 2 – Zero Hunger: Enhancing food security by providing nutritious, wholesome snacks
- SDG 3 – Good Health and Well-being: Offering natural ingredients that promote healthier lifestyles
- SDG 12 – Responsible Consumption and Production: Committing to sustainable sourcing and transparent processes
- SDG 13 – Climate Action: Supporting practices that reduce environmental impact and promote ecological balance
- SDG 15 – Life on Land: By fostering strong ties with local, family-owned farms, the project contributes to the sustainable management of terrestrial ecosystems
The Future of Canadian Food Heritage
The journey from a humble farmers market presence to a nationally recognized brand paints a vivid picture of passion, perseverance, and commitment to local community values. This ongoing adventure in the food products industry is more than just about satisfying appetites—it’s about preserving and promoting the unique Canadian food heritage. The project continues to shape food systems with a dedication to organic, sustainable, and uncomplicated ingredients. Here and now, it not only fuels the body but also the spirit of a community that values social enterprise, consumer packaged goods, local food, and women-owned initiatives. The taste of Made with Local is the taste of responsibility, ethical choices, and a brighter future for everyone, leaving an indelible mark on Canada’s proud culinary legacy.
