What Is LUZ Srl Società Benefit?
LUZ Srl Società Benefit is not just any communication agency. It’s a place where stories come alive—true stories, no stereotypes, no prejudices. Their mission? To dig deep into the values of people and brands and share them in the most authentic way possible. From the initial strategy all the way to project implementation, LUZ takes an end-to-end approach. They explore storytelling opportunities, fine-tune language, and capture the very spirit of a brand to connect with customers through multimedia communication. Their motto, “Lights On Humans,” perfectly sums up their innovative circular creative process—people are both the starting point and the destination of every project.
Main Benefits of Working with LUZ
LUZ’s approach offers a range of benefits that make their work stand out:
- End-to-end storytelling: from strategy to training to content production
- Focus on authentic, stereotype-free narratives
- Integration of internal and external communication to boost workplace well-being and effectiveness
- Multimedia content that speaks the languages of new media, both online and offline
- Positive social impact through projects that raise awareness and foster dialogue
- Benefit corporation status since 2019, emphasizing social responsibility
- Tailored communication strategies that highlight company uniqueness and strengthen brand identity
How LUZ Defines Company Uniqueness
What really makes a company stand out? LUZ believes that every business has a unique story waiting to be told. They work closely with clients to clarify what sets them apart—both inside the company and out in the world. By analyzing core values and vision, LUZ crafts communication strategies that highlight those distinctive elements. The goal? To differentiate the brand from competitors and build stronger connections with both internal teams and external audiences. It’s about making the company’s true identity shine through every message.
Turning Challenges into Opportunities
Every great story starts with a problem to solve, right? LUZ embraces this idea wholeheartedly. They see challenges not as obstacles but as chances to create something meaningful. Diversity is a core value here, and they love partnering with brands ready to tell their stories honestly and openly. Listening and dialogue are key, along with a commitment to social responsibility. Their projects aim to make a positive impact on people’s lives and raise awareness about important issues. From strategic ideation to content production and final launch, LUZ has the experience and resources to guide the entire journey.
The Power of Corporate Communication
LUZ views corporate communication as more than just marketing—it’s a way to create culture. By opening brands up to new perspectives that are already part of their DNA, they help companies build fresh, positive relationships with stakeholders inside and outside the organization. Their multimedia content taps into the languages of new media, blending online and offline channels to reach audiences effectively. In short, LUZ exists to make corporate communication a force for good, generating positive impacts on our lives.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being – Enhancing workplace communication to improve well-being
- SDG 4: Quality Education – Providing training and development through storytelling
- SDG 5: Gender Equality – Promoting diversity and inclusion in brand narratives
- SDG 8: Decent Work and Economic Growth – Supporting positive internal communication for better work environments
- SDG 10: Reduced Inequalities – Encouraging authentic stories that break stereotypes
- SDG 12: Responsible Consumption and Production – Advocating social responsibility in corporate projects
- SDG 17: Partnerships for the Goals – Collaborating with brands to create meaningful societal impact
Discovering “Designed in LUZ”
Beyond client projects, LUZ also nurtures creativity within its own team. “Designed in LUZ” showcases initiatives born from collaborators’ passions and experiments with new narrative formats. It’s a space where innovation meets storytelling, allowing fresh ideas to flourish and inspiring others along the way. This internal creativity reflects the agency’s commitment to continuous growth and exploration in the art of communication.
