What is Lovevery?
Lovevery is all about experiencing the joy of learning through play. It offers thoughtfully designed Play Kits that cater to children from birth up to 4 years old, with options tailored for every stage: 0-12 months, 1-year-olds, 2-year-olds, 3-year-olds, and 4-year-olds. These kits are crafted to keep little fingers busy and growing minds stimulated, standing out from the usual dime-a-dozen plastic toys. The brand has shipped over 5 million Play Kits and earned thousands of trusted reviews from families who love what they receive. It’s more than just toys—it’s a way to nurture development through play.
Main Benefits of Lovevery Play Kits
Lovevery’s Play Kits come packed with benefits that support a child’s growth and learning journey. Here’s what makes them special:
- Playthings and books delivered every 2-3 months, perfectly timed for developmental stages
- The Play Guide included in each kit, offering essential instructions and creative ways to play along with your child
- Week-by-week developmental tips and activity ideas to keep engagement fresh and meaningful
- 90% of a child’s physical brain growth happens by age 5—these kits are designed to maximize that critical window
- Built for safety and tested through hundreds of hours of play studies
- Proven in real-world use by millions of families
- Made with premium, natural materials that parents would choose themselves
Age-Specific Play Kits
Each Play Kit is carefully curated to match the developmental needs of specific age groups. From newborns to preschoolers, the kits evolve as children grow, ensuring that every toy and book is just right for their current stage. For example, the 0-12 months kit focuses on sensory exploration and motor skills, while the 3- and 4-year-old kits introduce more complex problem-solving and imaginative play. This thoughtful progression helps keep kids engaged and learning at every step.
What’s Inside the Play Kits?
Lovevery’s award-winning Play Kits include a variety of playthings and books designed to stimulate different areas of development. Alongside the toys, each kit comes with a Play Guide that provides parents with easy-to-follow instructions and creative ideas to enhance playtime. The guide also offers week-by-week developmental tips, making it easier to support a child’s growth in a fun and interactive way. It’s like having a play expert right there with you.
Beyond Play Kits: Lovevery’s Product Range
Lovevery doesn’t stop at Play Kits. Their product lineup also includes the Early Reader Club, Reading Skill Set, Course Packs, Play Gym, Bath Set, Music Set, Block Set, Montessori Shelf, Book Bundles, and even Pre-Loved items. This wide range ensures that families can find something to support their child’s learning and play needs at every stage and in every environment. Plus, the My New Life™ Podcast and the Lovevery app offer additional resources and community support.
Lovevery’s Impact on Sustainable Development Goals (SDGs)
- Quality Education (SDG 4): Promotes early childhood development and learning through play
- Good Health and Well-being (SDG 3): Supports physical and cognitive development in young children
- Reduced Inequalities (SDG 10): Accessible play and learning resources for diverse families
- Responsible Consumption and Production (SDG 12): Uses premium, natural materials and offers Pre-Loved products to reduce waste
What People Are Saying
Mark Zuckerberg shared his excitement about the Play Kits, saying, “My daughter loves the thinker playkit!! Her favorite items in the kit are the wooden peg dropper, the opposite balls, and the baby doll! She claps every time she drops the wooden pegs in the hole!!” The Wall Street Journal also highlights how Lovevery toys keep little fingers busy and minds growing, setting them apart from typical plastic playthings. With thousands of trusted reviews, it’s clear that Lovevery is making a real difference in families’ lives.





















