What is Levercliff?
Levercliff is a category consultancy with over 30 years of experience working in the food and drinks industry. They focus on building better businesses by diving deep into consumer understanding and helping brands respond to customer needs more effectively. Their approach is all about leading categories, building strong brands, and enhancing the skills and capabilities of teams. Simply put, Levercliff is about making businesses better—better at growth, better at strategy, and better at sustainability.
Main Benefits of Levercliff’s Expertise
Here’s what Levercliff brings to the table:
- Over 30 years of category management and commercial insights in food and drink
- Secured 1,600+ new stocking points for Daelmans in under a year
- Identified growth opportunities for Henllan Bakery in both existing and new markets
- Helped The Cake Crew demonstrate incremental category growth leading to new business
- Provided communications insight for Mackie’s Ice Cream
- Added new value to Keogh’s, a fine old business
- Used consumer research to identify flavour opportunities for Border Biscuits
- Supported Wasabi, a new brand doing everything right
- Cracked the UK market for Crust & Crumb
- Revitalized Fray Bentos for Baxters Food Group
- Won tenders through teamwork with Linden Foods
- Helped Welsh Wine Special Interest Group as Welsh winemaking comes of age
- Delivered workshops that really work for Scotland Food & Drink Business Academy
- Found category opportunity in new markets for O’Brien Fine Foods
Understanding Consumers Like Never Before
At the heart of Levercliff’s work is a deep understanding of consumers. It’s not just about data—it’s about insights that truly connect with what customers want and need. This means businesses can respond faster and smarter, tailoring their products and marketing to hit the mark every time. It’s about turning raw data into real, actionable strategies that drive growth and build loyalty.
Building Brands That Lead Categories
Levercliff doesn’t just help businesses keep up—they help them lead. By focusing on category leadership, they guide brands to stand out in crowded markets. Whether it’s launching new products, refreshing existing lines, or finding new market opportunities, Levercliff’s approach ensures brands aren’t just part of the conversation—they’re leading it.
Empowering Teams for Sustainable Success
Skills and capabilities matter. Levercliff invests in building the strength of teams, making sure they’re equipped to handle the challenges of today and tomorrow. From workshops to hands-on support, they help businesses develop the talent needed to sustain growth and adapt to changing market dynamics. It’s about creating a culture of continuous improvement and commercial excellence.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth – fostering profitable and sustainable businesses
- SDG 9: Industry, Innovation, and Infrastructure – driving innovation in food and drink categories
- SDG 12: Responsible Consumption and Production – promoting sustainable business practices
- SDG 17: Partnerships for the Goals – collaborating across the food and drink industry
Why Levercliff Stands Out in Advertising & Market Research
With a B Corp score of 84.6, Levercliff demonstrates a strong commitment to social and environmental performance. Their work in advertising and market research is not just about numbers—it’s about making a positive impact. By combining category management, data insights, and commercial savvy, they help food and drink businesses thrive in a way that’s responsible and forward-thinking. It’s consultancy with a conscience, and that’s what makes all the difference.
