About the Brand Marketing Experience
Larger than Life is a brand marketing experience agency whose mission is to humanise brands and build connection through authentic experiences – designed to cut through the haze of content and deliver targeted results. The agency creates authentic, transformative experiences that foster deep emotional connections between people, places and products. Digital is at the forefront of everything it does… using data, design and brand identity to craft a tailored strategy that resonates with the people who matter most to any brand.
Main Benefits & Key Facts
- Certified B Corporation (B Corp) – balancing profit and purpose with a B Corp score of 85.4.
- Committed to ethical, social and environmental principles in every project.
- Partnership with Carbon Neutral through the Plant-A-Tree Project to reduce the carbon footprint.
- Experience in delivering major events, including brand activations and intricate event design.
- Expertise spanning marketing agency, events, event design, event manager, and brand experience strategies.
Digital-First Strategy
Digital innovation is central to the agency’s philosophy. Data, design, and brand identity come together to create a cohesive strategy that connects businesses with their core audience. From conceptualisation to execution, the agency leverages digital tools to refine every step of the event management process, ensuring that each interaction genuinely resonates and remains memorable. There’s a certain spark that happens when modern technology meets creativity…
Ethical & Sustainable Commitments
In an era where responsible business practices matter more than ever, this agency stands apart by putting ethics and sustainability front and center. The belief that success in business can and should be redefined by ethical, social, and environmental principles is woven into every decision-making process. The commitment to inspiring clients, suppliers, and communities to adopt better business practices not only elevates brand performance—it also fosters a better world. The Plant-A-Tree Project, for instance, isn’t just an add-on; it is a pledge aimed at counteracting environmental impact, demonstrating that tangible action can drive significant change.
Innovative Project Portfolio
Recent work showcases a dynamic range of projects. Notable examples include the ADRIATIC STORE FIT-OUT, Spring Racing at Investa, and Spaceland at Eastland events, as well as high-profile activations like SJP x Chemist Warehouse, Westfield Mardi Gras, 100 Years of Aperol, and the Australian Open 2020. Each project reflects a commitment to creating immersive experiences that strike a balance between innovative design and practical results. These projects underline the agency’s extensive background as a leader in delivering major events and brand activations that matter.
Brand Values & Vision
At its core, the agency’s operations are driven by clear and inspiring values. It is about embracing creativity, celebrating emotional connections, and being dedicated to the craft of transforming ideas into human-centered work that is both impactful and measurable. By constantly putting forward ideas marked by an engaging blend of inspiration, business savvy, and principled action, the agency motivates brands to connect on a deeper level with their audience. This vision is evident in every stage of its projects, ensuring that each touchpoint has a purpose and every strategy is informed by a passion for excellence.
Project Impact on Sustainable Development Goals
- SDG 13 – Climate Action: Through initiatives like the Plant-A-Tree Project, efforts are made to directly reduce the carbon footprint.
- SDG 15 – Life on Land: By committing to planting trees and supporting environmental sustainability, the agency backs biodiversity and healthy ecosystems.
- SDG 12 – Responsible Consumption & Production: The business model encourages responsible practices in event production and brand engagements.
- SDG 17 – Partnerships for the Goals: Collaboration with partners such as Carbon Neutral reflects a commitment to uniting efforts for a better world.
Connecting Brands with Purpose
This agency is not just about delivering outstanding events and captivating brand experiences; it’s about connecting with the heart of a brand. By aligning strategies with social, environmental, and ethical priorities, it creates a dynamic platform for brands to shine. The blend of precise digital innovation, creative execution, and principled action sets a new benchmark in how marketing agencies approach major events and brand activations. Authenticity is at the core—bringing people together, inspiring change, and championing a future where brands do more than just exist: they make a positive difference in the world…
