What is KRAFT Paints?
KRAFT Paints is a leading Greek company with over 90 years of presence in the Greek market, already one step ahead in the design and development of a complete range of high-quality products and solutions that include interior and exterior paints and primers, paints, substrates, and protective products for metal and wood, as well as comprehensive applications in modern architectural works. The company’s journey – spanning nearly a century – reflects an unwavering commitment to innovation and quality. Every product, from waterproofing products to repair mortars, echoes a dedication to meeting the needs of both professionals and homeowners alike.
Main Benefit of KRAFT Paints
The benefits of choosing KRAFT Paints extend far beyond quality finishes. Key figures and facts include:
- Over 90 years in the industry, setting benchmarks in quality and innovation.
- State-of-the-art production facilities in Aspropyrgos, Attica, and Bucharest.
- Extensive distribution networks across Thessaloniki, Sofia, and Belgrade.
- Eco-friendly achievements with certifications like Eurofins for Indoor Air Hygiene, REDCert2 for a low carbon footprint, and green certifications including Ecolabel and V-Label/Vegan.
- Factories certified according to ISO 9001 and ISO 14001, ensuring both quality management and environmental responsibility.
Innovative Solutions in the Paint Industry
KRAFT Paints has always been at the forefront of innovation in the paint industry, continuously developing inventive solutions that address modern challenges. With a focus on producing ecological products and specialized mortars, the company’s approach to design and development is as dynamic as it is meticulous. Every product is created with purpose, whether it is contributing towards Indoor Air Hygiene with a Eurofins Certification or delivering protective products that stand up to harsh weather and time. The integration of TSR shades, which have measured reflectivity values for solar radiation tested by the National Technical University of Athens, makes every solution an embodiment of science meeting art… simply impressive.
Quality and Sustainability Commitment
Quality and sustainability are not just buzzwords at KRAFT Paints; they are the pillars upon which the company is built. The careful selection of raw materials, innovative production processes, and rigorous quality tests ensure that each product contributes to a healthier environment and greater user satisfaction. From using packaging made from recycled plastic to ensuring low VOC emissions in its diverse range of color tools such as the Inspired Collection, Reflective Collection, and Colors of Greece Collection, every effort is made to minimize environmental impact. With certifications that validate the eco-friendly nature of its offerings, the company demonstrates that high performance and environmental responsibility can go hand in hand.
Global Presence and Collaborative Insights
Not only does KRAFT Paints enrich the local market, but it also holds a strong position internationally. Its factories in key locations and a robust distribution network across major European cities enable it to serve a diverse clientele. Additionally, KRAFT Paints is a proud member of the Nova Paint Club – an international organization established in 1983 that brings together some of the largest private paint industries worldwide. This affiliation allows the company to exchange vital information and expertise, ensuring that competitive standards are met and that the spirit of innovation is kept alive on a global scale. This collaborative insight constantly fuels their drive to set new benchmarks in the industry.
Specialized Product Solutions
The modern architecture and construction industries demand more than just aesthetic appeal – they call for function, longevity, and adaptability. Recognizing these demands, KRAFT Paints offers special products for various specialized applications including stone, marble, anti-graffiti solutions, swimming pools, and sports fields. Moreover, the range of waterproofing products, repair mortars, and specialty coatings addresses customer needs with precision. Often, these offerings include innovative elements like measured TSR shades, ensuring that every product not only meets design expectations but also performs exceptionally in challenging environments. This way, artistic vision is perfectly fused with scientifically-proven results.
Project Impact on SDGs
- SDG 9: Industry, Innovation and Infrastructure – Innovations in paint solutions and production processes foster sustainable industrialization.
- SDG 11: Sustainable Cities and Communities – High-quality building materials contribute to safer, more sustainable urban environments.
- SDG 12: Responsible Consumption and Production – Eco-friendly packaging and green certifications ensure responsible consumption practices.
- SDG 13: Climate Action – Low carbon footprint initiatives and low VOC emissions support efforts towards environmental sustainability.
Future Perspectives and Industry Leadership
Looking ahead, KRAFT Paints continues to establish itself as a leader in the paint industry by embracing innovation and a forward-thinking approach. With each new product launched, the focus remains on delivering solutions that not only resonate with current market trends but also set the stage for future developments. There is a clear commitment to expanding the range of applications, enhancing environmental certifications, and reinforcing their global presence. The company culture—an intriguing mix of meticulous research, practical expertise, and even casual flashes of creative brilliance – ensures that KRAFT Paints remains the company of choice for consumers and professionals seeking superior quality with a sustainable edge. Every brushstroke of innovation is a testament to how deep-rooted tradition can harmonize with modern efficiency, paving the way for an enduring legacy in the world of paint and architectural design.
