What is KnowHowDo?
KnowHowDo is a vibrant online platform dedicated to lifestyle, career, and personal interest classes that truly transform lives. It’s all about delivering excellence in learning experiences to a community of over one million people worldwide. The classes cover a wide range of topics—from dog training and illustration to car maintenance and gig-economy careers. With more than two million classes sold globally, KnowHowDo stands out as a leader in the fast-growing online lifestyle learning sector. It’s not just about learning; it’s about connecting passionate experts and learners in a creative, entertaining, and practical way.
Main Benefits and Key Figures
Here’s what makes KnowHowDo tick:
- Over 1 million people in the learning community
- More than 2 million classes sold worldwide
- A powerful network of affiliates, job-site partners, and media organizations
- Proprietary digital platforms supporting user experience and learner behavior analysis
- Access to specialized channels with millions of course sales in personal development and lifestyle careers
Unique Brands Under the KnowHowDo Umbrella
KnowHowDo isn’t just one thing—it’s a family of brands, each with its own unique flavor. International Open Academy offers vocational and personal interest courses that help people upgrade skills or launch new ventures with marketable qualifications. Then there’s Tilleo, a cool platform where social influencers and experts teach innovative courses through an all-you-can-eat subscription model. Trendimi focuses on women, offering courses in fashion, beauty, interior design, and more. And for pet lovers, Holly & Hugo delivers courses on everything from veterinary support to dog behavior training. Each brand brings something special to the table, catering to diverse interests and needs.
The Driving Force Behind KnowHowDo
At its core, KnowHowDo is about lifelong learning—the kind that defines who we are and keeps us curious and engaged. It’s learning for the joy of it, not just because you have to. The mission? To empower great educators and connect them with learners all over the world. Real people creating real-world learning for people just like them. The focus is on practical life skills that genuinely transform and positively impact lives. Easy access to inspirational experts is just the start. The goal is clear: to become the world’s preferred partner in lifestyle learning.
Who Makes KnowHowDo Tick?
KnowHowDo is female-founded and women-led, supporting a diverse community of learners passionate about their hobbies and personal interests. The team is spread across 11 countries, bringing together creative and talented service providers who thrive on change and fresh ideas. This diversity fuels innovation and keeps the work evolving—always challenging the norms. It’s a dynamic, passionate group that believes learning should be stimulating, meaningful, and motivating. The community they serve is at the heart of everything they do.
Impact on Sustainable Development Goals (SDGs)
- Quality Education (SDG 4): Providing accessible, high-quality learning experiences worldwide.
- Gender Equality (SDG 5): Female-founded and women-led, promoting diversity and inclusion.
- Decent Work and Economic Growth (SDG 8): Supporting skill development and personal growth.
- Reduced Inequalities (SDG 10): Offering learning opportunities to a diverse global community.
- Partnerships for the Goals (SDG 17): Collaborating with affiliates, partners, and media organizations globally.
Leadership That Shapes the Vision
Enda Harty, the founder and CEO, brings over 20 years of experience in education and e-learning, steering KnowHowDo with a visionary approach to content and technology. Co-founder Xisca Tomas is the creative spirit behind the company, driving growth with her marketing foresight and lifelong learning passion. Fiona Morrin manages finance with a strategic eye, ensuring the company’s resources empower every aspect of the business. John Phelan, the non-executive chairman, offers a wealth of experience in business growth and innovation. Board advisors Dermot McCormack and Ori Winitzer bring expertise in content strategy and investment, pushing KnowHowDo forward at the cutting edge of digital media and technology. Together, this leadership team fuels the company’s mission and growth with energy and insight.
