What This Project Is All About
This is a global insight and strategy consultancy that’s been shaking things up since 2010. They blend pioneering research skills with sharp thinking to help clients make smarter decisions, spark positive behaviour, communicate more persuasively, and engage audiences more effectively. Their client list? Oh, just a stellar mix of global brands, governments, and leading charities. They don’t just do one-off projects either — they build deep, long-lasting partnerships rooted in strong insight and a commitment to going the extra mile. Working at the highest levels, they offer insight-based strategic counsel to CEOs, Boards, Secretaries of State, and Ministers. Plus, they’re employee-owned, a certified B-Corp, and an MRS Company Partner. Talk about credibility.
The Main Benefit: Driving Impact Through Insight
What really sets this consultancy apart is how they turn insight into action. Here’s a quick snapshot of their impact:
- Founded in 2010, with over a decade of experience in market research and strategy.
- Trusted by global brands, governments, and charities alike.
- Employee-owned and certified B-Corp, scoring an impressive 127.3 on the BCorp scale.
- Specialists in tackling complex, niche audiences and topics with bravery and agility.
- Known for candid, integrity-driven counsel — telling clients what they need to hear, not just what they want.
Exploring Diverse Topics Through Featured Case Studies
The consultancy’s portfolio is as diverse as it is impressive. From harnessing serious games to fight romance fraud, to exploring how AI can revolutionize policing, their work covers a wide spectrum. They’ve developed behaviour change strategies to make cycling safer in London, led the biggest ever conversation about the NHS, and helped a global insurer test a rebrand worldwide. They’ve even tackled online disinformation and pioneered research on self-driving vehicles in Alnwick. Each project shows their commitment to inclusivity and empathy — engaging the widest possible range of voices to help clients truly understand those they serve.
Latest Reports That Shape Understanding
Their latest research digs deep into the psychology behind financial decisions with “Money Mindsets,” revealing how mindsets, not just demographics, drive behaviour. They’ve also worked with Consumer Scotland to evaluate redress mechanisms for tenants in the private rented sector, and partnered with Cadent to capture the voices of small organisations through annual energy diaries. These reports don’t just inform — they challenge assumptions and open new doors for strategic thinking.
Engaging Blog Posts That Spark Conversation
The consultancy keeps the conversation going with blog posts that bring fresh perspectives. Recent highlights include insights from Cadent’s Energy Diaries focusing on SMEs and charities, explorations of the complex psychology behind money, and strategies to improve engagement with Armed Forces personnel transitioning to civilian life. These posts reflect their values of excellence and empathy, always aiming to make a real difference.
Project Impact and Alignment with Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being — through projects like NHS engagement and safer cycling initiatives.
- SDG 8: Decent Work and Economic Growth — supporting SMEs and charities with energy diaries research.
- SDG 10: Reduced Inequalities — by fostering inclusivity and empathy in all research and strategy.
- SDG 16: Peace, Justice, and Strong Institutions — addressing disinformation and enhancing policing with AI.
- SDG 17: Partnerships for the Goals — building long-lasting client partnerships rooted in insight.
Why This Consultancy Stands Out
At its core, this consultancy is about more than just numbers and data. It’s about people — the people clients serve, the people who make decisions, and the wider world. As one of the UK’s 2000+ B Corps, they believe business should be a force for good, not just profit. Their second social impact report highlights this commitment, showing how they put people at the heart of their work and plan to keep making a difference. With integrity, bravery, inclusivity, and excellence as their guiding values, they’re not just delivering fantastic work — they’re changing the game.
